Over the past few weeks, we have reported on how companies are addressing the growing demand for social justice through communications and, more importantly, action. Americans are making it loud and clear that now is the time for change. In response, companies have confronted racism and embraced feedback when they have misstepped. This week we will examine companies that are honoring Black history by making Juneteenth a company holiday:
We are living in an extraordinary time, the likes of which few of us could even imagine a few months ago. The ramifications of COVID-19 on human physical and mental health, the global economy, businesses (including many of our clients), and more are simply unfathomable.
Land Betterment Corporation, an environmental solutions company fostering positive impact through upcycling former coal mining sites announces its spotlight article by Indiana’s local news publication, YOU ARE CURRENT.
Notably, Intel has made the 100 Best Corporate Citizens each year since 2009 and is the only company in the Russell 1000 to make the top 10 every year since 2012.
As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action. In fact, our own research conducted last month indicates 85 percent of Americans expect companies to help address racial inequality (up from 81% in 2018). Yet at the same time, Americans stand ready to call out companies they feel haven’t done the work. Nearly two-thirds (65%) of Americans say when a company takes a stand on an issue, they will do research to see if it’s being authentic.
Solidarity is top of mind these days, a gentle reminder that, as the world struggles to respond to and rebound from the COVID-19 pandemic, we are all in this together.
UPS (NYSE:UPS) today announced it is stepping up its actions in support of justice, reform and equality for Black Americans in response to the killings of Ahmaud Arbery, George Floyd, Breonna Taylor and others.
During a time when the need for purpose-driven leadership is most critical, Chief Executives for Corporate Purpose (CECP) announced that Carly Fiorina, Founder and Chairman, Carly Fiorina Enterprises and Unlocking Potential Foundation, has joined the organization’s distinguished Board of Directors.
The need to expand reliable, affordable access to clean water has been thrown into sharp focus by the novel coronavirus pandemic. Accelerated action is more urgent than ever. The question is how.
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