While many companies took a slightly disconnected approach to advertising during Super Bowl LV, a few used their air time to raise awareness for important issues, highlight commitments and engage audience members.
As a Founding Partner of the Hockey Diversity Alliance (HDA), Scotiabank's sponsorship will help the HDA deliver grassroots programming designed to change the face and culture of the game at all levels.
To build on our longstanding commitment to advance inclusion and empower economic opportunity in the Black community, we are committing $5 million to four regionally based Historically Black Colleges and Universities (HBCUs).
Scotiabank announced a sponsorship agreement with the Hockey Diversity Alliance (HDA) to further their collective mission of eradicating systemic racism in the game of hockey.
Two of the 16 companies have a woman in the CEO role; they are Nazzic Keene of SAIC and Christine Leahy of CDW. At both SAIC and CDW, women comprise 50% of the executive team, showing a strong correlation between female leadership and female representation.
American Airlines has been recognized once again by the Human Rights Campaign (HRC) with the highest possible rating in the prestigious 2021 Corporate Equality Index (CEI).
“When I started, there were not a lot of Black women in the field… it's important for us to pass that (legacy) along so that others can realize their potential.” P&G Scientist Rolanda Wilkerson.
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