A leading media company is using its storytelling expertise to change sanitation and hygiene behaviours of beneficiaries in Mumbai slums; a transport finance company is training men and women to become truck drivers, providing them with livelihoods opportunities; an Indian conglomerate is implementing systemic socio-economic empowerment programs in villages around its factories. These are just some examples of how companies are implementing Corporate Social Responsibility (CSR) in India today.
Johnson & Johnson CEO, Alex Gorsky spoke at the CECP's CEO Investor Forum in February, discussing the importance of creating long-term value. Gorsky cited J&J's 75-year-old "credo" as a major source of inspiration to the company, measuring senior leadership's performance in an annual survey against this credo. "Credo sessions" and work through case study scenarios determine how to maintain the link between performance and ideals.