A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.

Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.

Computerworld’s 100 Best Places to Work in IT 2018: VMware Ranks #3 Among Large Organizations

The Best Places to Work in IT list is an annual ranking of the top 100 workplace communities for technology professionals by IDG’s Computerworld. This year, we are thrilled to announce that VMware made it into the top 5, coming in at #3 (out of 59) on the Computerworld Best Places to Work in IT 2018 in the large organization category.

The Bellona Foundation and Carnival Corporation & plc Sign Agreement to Continue Improving Sustainable Cruise Tourism

The Bellona Foundation and Carnival Corporation & plc, the world’s largest cruise company with nine global cruise line brands, have signed an agreement of cooperation where the parties agree to work together to continue improving environmental and sustainability impact. The newly formed cooperation is based on the two parties’ shared vision of an even more sustainable cruise industry in a future zero emission society.

Allstate Recognized As One of the 50 Most Community-Minded Companies in the U.S.

Allstate Insurance Company announced today that it was named an honoree of The Civic 50 by Points of Light, the world’s largest organization dedicated to volunteer service. The award recognizes Allstate as one of the most community-minded companies in the United States.

Deloitte Employees Give Back On Impact Day

Deloitte employees spent a recent Friday out of the office, cleaning, organizing and applying fresh paint to the walls of classrooms and hallways at Covenant Preparatory School as part of their 19th annual Impact Day.

An International Dialogue With Sappi's Sustainability Leadership

Sappi Limited board member and SETS Committee Chair Valli Moosa and Sappi North America’s Chief Business Sustainability Officer Jennifer Miller exchange thoughts on sustainable forestry.

Hormel Foods, Albertsons, Vons Donate SKIPPY® Peanut Butter to Thousands of Children in Need This Summer

Hormel Foods Corporation, in partnership with Albertsons and Vons stores, donated 24,840 units of SKIPPY® peanut butter to the Jacobs and Cushman San Diego Food Bank to support its School’s Out, Hunger’s Not Summer Food Drive.

The Schools’ Out, Hunger’s Not Summer Food Drive targets children living in poverty that stop receiving free meals at school when school is out for summer and often face hunger at home. In many cases, families are forced to rely on the food bank to feed their children over the summer months.

Three Ways Business Leaders Can Advance Human Rights

Mars alone cannot solve human rights challenges. It takes a team effort. That is why we’re committed to joining with other stakeholders. And, it is why economic investments aren’t the only ones we’re making in Thailand. In keeping with our conviction that what we do today can make the world a better place tomorrow, we are taking steps to understand the relevant human rights issues in our fish supply chain and, where relevant, to play a proactive and collaborative role in addressing them.

Noteworthy News in Skills-Based Volunteerism

Summer is finally here and the team at Common Impact is excited to start your beach reading list with the latest and greatest in research, reports, and reflections on skills-based volunteerism.

Las Vegas Sands Cares for Communities in the Face of Disaster

In 2017, our global properties were called on many times to step up in the face of tragedy. From Typhoon Hato in Macao to the Las Vegas shooting massacre and other U.S. natural disasters, Las Vegas Sands and its Team Members rose to the challenges.

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