The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Philanthropy
Philanthropy
The Scotiabank Calgary Marathon Celebrates its 55th Anniversary
The 55th edition of the Scotiabank Calgary Marathon takes place this weekend with participants raising money for 78 local charities, as part of the Scotiabank Charity Challenge. Canada's longest running marathon, The Scotiabank Calgary Marathon, features the: 50km Ultra, Scotiabank Calgary Marathon, Centaur Subaru 21.1km, Jugo Juice 10km, GoodLife Fitness 5km Walk & Run and the Scotiabank Kids Marathon, for those 12 years of age and under. The race weekend will welcome 10,000 participants across all distances.
Scotiabank
Media & Communications
Media & Communications
HP’s Award‐winning Short Film Series Available for Streaming this Summer
Fresh off the heels of winning a Tribeca X award for best episodic short series, HP Inc. struck a deal to distribute its film series The History of Memory through Cinedigm’s dedicated documentary channel Docurama by July. Created by Redglass Pictures and the Garage by HP The History of Memory celebrates the power of printed photographs to change our lives by exploring stories of real-life people whose lives were forever altered by the discovery, creation, or preservation of a photograph.
HP Inc.
Research & Reports
Research & Reports
Smithfield Foods Announces Zero-Waste-To-Landfill Initiative, Strengthens Commitment to Environmental Sustainability with Release of 2018 Sustainability Report
Smithfield Foods, Inc. today announced the company’s commitment to reduce overall solid waste sent to landfills 75% by 2025. This includes certifying at least 35 of its facilities in the United States, or three-quarters of its domestic facilities, as zero-waste-to-landfill by 2025. Through this bold initiative, the company will minimize waste and recycle or reuse materials that were once considered garbage, ultimately reducing waste sent to landfills in numerous communities throughout the country. This initiative is a new target within Smithfield’s industry-leading sustainability program, which also includes a goal to reduce greenhouse gas (GHG) emissions 25% by 2025—the first commitment of its kind from a protein company.
Smithfield Foods
Inclusion & Opportunity
Inclusion & Opportunity
Merck Veterans in the Spotlight on National Television Show
Merck employees are in the spotlight on "Military Makeover: Operation Career" on Lifetime TV. The show, hosted by Montel Williams, captures the stories of veterans transitioning from the military back to civilian work life and the companies who employ them.
Merck & Co., Inc.
AI & Technology
AI & Technology
VMware Unveils Carbon Avoidance Meter to Optimize Data Center Energy Usage
VMware, Inc. (NYSE:VMW), a leading innovator in enterprise software, has announced the Carbon Avoidance Meter (CAM), to provide data center operators with near-real time “carbon scores” – determined from the level of one’s carbon footprint and energy usage – and recommendations for reducing this footprint. The CAM bases carbon scores on telemetry data sent to VMware through VMware Skyline, a proactive support technology, in order to encourage energy reduction and inspire sustainable best practices for the industry.
VMware

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