Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Bulrush fiber, Be Green Packaging's primary plant source is gaining U.S. popularity

Bulrush fiber, Be Green Packaging's primary plant source is gaining U.S. popularity

How to Market Your Cause to Skeptical Consumers. A Blog by Paul Klein

How to Market Your Cause to Skeptical Consumers. A Blog by Paul Klein

Awards, Ratings & Rankings

Erin Brockovich Leads Nation's Parents in Toxic “Crawl” to Action

Are charities helping? We don’t know. A Blog by The GiveWell Blog

Are charities helping? We don’t know. A Blog by The GiveWell Blog

Be Green Packaging is founding member of Whole Food Planet Foundation's Change for Change Fund

Be Green Packaging is founding member of Whole Food Planet Foundation's Change for Change Fund

Students study beetle kill from the sky

Students study beetle kill from the sky

We Can’t All Be Heroes

We Can’t All Be Heroes

Short Term Profits Equal No Long Term Goals. A Blog by Rachel "Breet" Richmond

Short Term Profits Equal No Long Term Goals. A Blog by Rachel "Breet" Richmond

Equator Coffees and Teas Wins Coffee Industry's Top Honor

Equator Coffees and Teas Wins Coffee Industry's Top Honor

Colorado Rocky Mountain School students studying biodiversity and conservation via EcoFlight's Flight Across America

Colorado Rocky Mountain School students studying biodiversity and conservation via EcoFlight's Flight Across America

Did you know? - Corporate Social Responsibility

Did you know? - Corporate Social Responsibility

Enter the Sustainable Century – Part 3. A Blog by Chad Tragakis

Enter the Sustainable Century – Part 3. A Blog by Chad Tragakis

Behind the Designers: Choo Yilin Artisan Jewelry

Behind the Designers: Choo Yilin Artisan Jewelry

New Online Fruit Gift Gives Twice to Help Fight Hunger

New Online Fruit Gift Gives Twice to Help Fight Hunger

New York’s Green Giant. A Blog by Christine Arena

New York’s Green Giant. A Blog by Christine Arena

Sustainable Development with Nigel Waller from Movirtu

Sustainable Development with Nigel Waller from Movirtu

New Mexico Governor's Office Selects Visible Light Solar Technologies for Cleantech Job Training Grant

New Mexico Governor's Office Selects Visible Light Solar Technologies for Cleantech Job Training Grant

You’re Sure You Want to Eat That? A Blog by Ashley Jablow

You’re Sure You Want to Eat That? A Blog by Ashley Jablow

What you do is not interesting: Say what you love. A Blog by Peter Korchnak

What you do is not interesting: Say what you love. A Blog by Peter Korchnak

Days of Radio, Lives of Drama

Days of Radio, Lives of Drama

When It Comes to Boards, Are For-profits Just Catching Up to Nonprofits?

When It Comes to Boards, Are For-profits Just Catching Up to Nonprofits?

Green Clouds. A Blog by Kathrin Winkler

Green Clouds. A Blog by Kathrin Winkler

MobileBroadbandSupermarket.co.uk launches tree planting campaign with Mokugift to fight climate change

MobileBroadbandSupermarket.co.uk launches tree planting campaign with Mokugift to fight climate change

Colorado Rocky Mountain School and Aspen Ski Company Partner on Solar Array

Colorado Rocky Mountain School and Aspen Ski Company Partner on Solar Array

Realizing Your Worth: MBA Program Trashed on Harvard Business Podcast. A Blog by Chris Jarvis

Realizing Your Worth: MBA Program Trashed on Harvard Business Podcast. A Blog by Chris Jarvis

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...