Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Education

EcoRise, Green Mountain Energy Sun Club® Team up to Educate Students about Sustainability

EcoRise, the school-based nonprofit organization inspiring a new generation of leaders to design a sustainable future for all, and Green Mountain Energy Sun Club are joining forces to deliver a new program of leading-edge, student-driven sustainability curriculum, project grants, and training an estimated 50 K–12 educators at no cost to teachers, schools, or school districts.

Diversity & Inclusion

HPE’s 2018 Women's Excellence Award Winner: “I Will Always Encourage Everyone to Pursue Their Passions”

Research, Reports & Publications

Running a Sustainable Airline

Last week, JetBlue published its 2017 Environmental, Social and Governance (ESG) Report which highlights all the work the airline has done to ensure JetBlue’s sustainability. Throughout the report, readers will see mentions of all the work JetBlue is doing to run a sustainable business. For any airline, this is mostly about conserving fuel.

JetBlue has a lot to share…from introducing electric Ground Service Equipment at JFK to our recent order for the latest fuel-efficient engines…to equipping our aircraft in preparation for the latest advances in air traffic control…to providing support and funding for renewable jet fuels. The list is extensive and impressive – and it speaks to JetBlue’s culture of caring and our long history of innovation.

Sustainable Finance & Socially Responsible Investment

Deciphering the Task Force on Climate-related Financial Disclosures (TCFD)

Climate change not only poses serious threats to communities in the form of natural disasters such as catastrophic floods, droughts and storms, but it also impacts businesses operating in the affected communities. Companies around the world, and in nearly every sector, are increasingly acknowledging that climate change presents significant risks to the economy, while battling climate change may bring new opportunities for growth as well.

Philanthropy & Cause Initiatives

We Lost Our Pigtails for National Foster Care Month

Why did Wendy’s® remove the well-known pigtailed girl (or as we call it, the cameo) from our cup?

Events, Media & Communications

How Social Sustainability Can Change the Industry

In this interview with Green Building + Design, Mohawk's VP of Sustainability discusses the lessons he has learned over time that helped him distrupt the industry.

Awards, Ratings & Rankings

Best Adoption-Friendly Workplace Survey Closing Soon

Each year the Dave Thomas Foundation for Adoption recognizes employers in the United States that offer adoption benefits to their employees. Each year the Foundation is thrilled to see more and more companies recognizing the significance of adoption benefits. This time away from work allows families to bond and the financial reimbursement for private adoptions and international adoptions is critical to many families.

Responsible Production & Consumption

INFOGRAPHIC: Animal Care at Smithfield Foods

Learn more about Smithfield’s industry-leading approach to keeping its animals safe, comfortable, and healthy in its 2017 Sustainability Report.

Green Infrastructure

Dr Pepper Snapple Group and Keep America Beautiful Award More Than 900 Recycling Bins Through 34 Grants to Improve Recycling in Public Parks

Public space recycling efforts in dozens of communities across the U.S. will be getting a boost this spring thanks in part to a significant contribution by Dr Pepper Snapple Group (NYSE: DPS) in partnership with national nonprofit Keep America Beautiful.

Responsible Production & Consumption

Spilling the Beans: Peru's Coffee Value Chain in a Changing Climate

Climate change will affect Peru’s northeastern coffee region across all links in the crop’s value chain, though primary production will be impacted most significantly, according to a recent study from the World Agroforestry Centre (ICRAF) and the International Center for Tropical Agriculture (CIAT).

Environment

La Prensa Gráfica: Non-profits to Be Awarded for Promoting Innovation Among MSMEs

The US Department of State together with World Environment Center (WEC), Le Groupe-conseil baastel Itée (Baastel), and RioSlum Studio launched the “Power to Grow” Challenge. The challenge has been promoted by a partnership called La Red de Innovación e Impacto, funded by the US State Department.

Environment

La Prensa Gráfica: Premiarán a entidades que promuevan la innovación de mipymes

Le Groupe-conseil baastel Itée (Baastel), y RioSlum Studio organizaron el concurso “El Poder de Crecer”. Este es impulsado por una coalición de organizaciones denominada la Red de Innovación e Impacto, y es financiada con fondos del Departamento de Estado de Estados Unidos.

Philanthropy & Cause Initiatives

Wells Fargo and ‘The Mission Continues’ Nonprofit Deploy Veteran Volunteers

Wells Fargo & Company (NYSE: WFC) and the nonprofit The Mission Continues announced they will join forces to create community service projects designed to empower military veterans who are transitioning to civilian life.

Awards, Ratings & Rankings

Bacardi Announces Annual Good Spirited Awards for Environmental Sustainability Gains

While we’re all winners when sustainability becomes the norm, Bacardi announced its internal winners of its 4th Annual Bacardi Good Spirited awards. Employees, teams, and facilities received recognition for their substantial environmental achievements within five different award categories. From upcycled glassware in Australia to engineering feats in Puerto Rico, and continued efforts to popularize the Bacardi No Straws campaign, among other initiatives, the winners produced considerable achievements for the environment, brand recognition, and savings.

Innovation & Technology

RoboZone TV | Consumers Energy CEO Patti Poppe on FIRST Championship Detroit

The President and CEO of Consumers Energy discusses the importance of FIRST Robotics, the excitement that the Championships have brought to Detroit, and she even predicts who will take home the title!

Philanthropy & Cause Initiatives

5 Students Changing the Future of Food and the World

Earlier this year, we kicked off the inaugural General Mills Feeding Better Futures Scholars Program, an initiative aimed at solving the food accessibility problems of today and tomorrow with help and ideas from amazing young people.

Awards, Ratings & Rankings

Sodexo Recognized as a Top Company for Diversity by DiversityInc for 10 Consecutive Years

Sodexo, a food services and facilities management company committed to improving Quality of Life, announced today it has been recognized for 10 consecutive years by DiversityInc and was named to six of its specialty lists, including: Top Companies for LGBT Employees; Top 11 Companies for Recruitment; Top 12 Companies for Executive Women; Top 13 Companies for Employee Resource Groups; Top 14 Companies for Mentoring; and Top 20 Companies for Diversity Councils.

Research, Reports & Publications

CDL Integrates SDGs & TCFD for Concrete Actions

City Developments Limited (CDL) published its latest Integrated Sustainability Report 2018: On Track To CDL Future Value 2030. The report shows the eco-developer’s progress towards its material Environmental, Social and Governance (ESG) goals and targets established under the CDL Future Value 2030 sustainability blueprint.

Health & Healthcare

SC Johnson Offers Tips to Help Families Protect Themselves for the Upcoming Mosquito and Tick Season

A recent study by the U.S. Centers for Disease Control and Prevention (CDC) reports that instances of tick and mosquito-borne diseases like Zika virus and Lyme disease have increased more than 350 percent since 2004 in the United States. With warmer weather on the horizon and more people heading out of doors, the experts from the SC Johnson Institute of Insect Science for Family Health offer three useful tips to help protect you and your family from mosquitoes that may carry Zika or West Nile virus and ticks that may carry Lyme disease.

Events, Media & Communications

UN Environment, Nordea and Carlsberg on Sustainability Opportunities

Business needs progressive leadership if it is to get where it needs to be given the current geopolitical climate which I’m sure your business is tackling this issue.

Events, Media & Communications

International Living Future Institute Kicks off 12th Annual Living Future unConference in Portland

The International Living Future Institute (ILFI) today kicked off the 2018 unConference, a sold-out gathering of 1,000+ experts in green building, placemaking and regenerative design from around the globe. Author and conservationist Terry Tempest Williams, opens the conference; other keynote speakers include sustainable food activist Raj Patel and revitalization strategist Majora Carter. Challenging the status quo of everything from how we redesign buildings and products to systems and communities is at the heart of this year’s conference, which is built around the theme, “Authenticity + Action.”

Diversity & Inclusion

What Is Community Investment's Role Within a Diversity & Inclusion Strategy?

June 5th, 2018 in Calgary, join LBG Canada companies for a full day discussion on how community investment can enable companies to achieve their vision for diversity & inclusion.

Research, Reports & Publications

Let Numbers Be Numbers

How many times have you been tasked with charting a new course, only to be overwhelmed by the number of choices when picking a direction? Already there is a lengthy list of “S in ESG” metrics that relate to people and community initiatives. Each company is on a journey of narrowing its focus on those most critical for the company’s strategy, which will, of course, be different from corporate peers. However, if our collective goal is to solve some of the world’s most pressing challenges, we need to find a way to measure the whole picture.

Environment

Earth Needs Our Action Every Day: The Path Ahead

HP is proud to be one of the companies that has been committed to sustainability for decades. More recently, we’ve been heartened to see that more of the private sector has realized the importance of integrating sustainability across their businesses.

Philanthropy & Cause Initiatives

Generation Good: Meet 5 Students Changing the Future of Food - and the World

Generation Z – also known as Post-Millennials, iGen and Plurals, among others – is a new wave of 60 million young people that we're just getting to know. They are true digital natives and the most diverse and multicultural generation we've seen in the U.S. Researchers have deemed them as individualists, realists and more globally-minded. However you define them, one thing is for certain – they are change-makers.

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...