The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Kimberly-Clark’s HAKLE Brand Changes Lives in Angola and South Africa
HAKLE, the leading tissue brand in Switzerland, has joined forces with the world’s leading children’s organization, UNICEF, to transform the lives of children and their families in Angola and South Africa.
Diageo Unveils Immersive Virtual Reality Technology That Puts Consumers in Front Seat of a Drunk Driving Collision
Diageo, a global leader in beverage alcohol, today introduced “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch represents the company’s latest innovative approach to educate and meaningfully impact consumers about the importance of responsible decision-making when drinking.
Three Quality of LifeHacks to Help Employees Quit Smoking
The Great American Smoke Out is this week. The American Cancer Society leads this yearly event on the third Thursday of each November to encourage smokers across the country to make a plan to quit or to plan in advance to quit smoking on this day. Over 480,000 Americans die from tobacco-related illnesses each year. Research also shows that smokers cost their employers close to $6,000 per year more than non-smokers.

Whirlpool Corporation Receives U.S. EPA 2016 SmartWay Excellence Award
For the second year in a row, Whirlpool Corporation’s Integrated Supply Chain (ISC) is honored with a SmartWay® Award from the U.S. Environmental Protection Agency (EPA). The award recognizes industry leaders in supply chain environmental performance and energy efficiency.
Human-Machine Teams: Lockheed Martin UAS and Optionally-Piloted Helicopters Validate Firefighting and Search-and-Rescue Capabilities
Lockheed Martin (NYSE: LMT) demonstrated for the first time how its suite of optionally-piloted helicopters and small unmanned aerial systems can work together to successfully locate and extinguish fires, pinpoint the location of a missing person, and bring that person to safety.

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