The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Environment
Environment
CIT To Plant 18,000 Trees Across California And Florida Through Its Gratitude & Growth Project
CIT
Corporate Responsibility
Corporate Responsibility
7 Trends to Put on Your Radar
Large scale disasters, design thinking, and more will affect corporate social responsibility professionals in 2018. Warren Buffet has stated that natural disasters have a greater economic impact than terrorism. As an example, Puerto Rico’s economy is expected to shrink by 8% because of Hurricane Maria, according to the Economist Intelligence Unit.
Association of Corporate Citizenship Professionals ACCP
Responsible Production & the Circular Economy
Responsible Production & the Circular Economy
Bombay Sapphire's Laverstoke Mill is a Sustainable Marvel
Since 2011, Laverstoke Mill has been home to one of the most recognisable of gins, Bombay Sapphire.

Since the gin distillery took up residence, the most striking addition to this quiet Victorian site has been the two intertwining glasshouses, designed by Thomas Heatherwick’s studio. Behind these picturesque scenes though lies the heart of Laverstoke; the ecological and sustainability emphasis that is key to the site. A biomass boiler uses by-products from the distillation to provide heat and hot water; through this, coupled with a photovoltaic array and a hydro-electric turbine on the river, up to 85 per cent of the site’s power is self-generated to reduce its carbon footprint.
Bacardi-Martini, Inc.
Corporate Responsibility
Corporate Responsibility
Smithfield Foods Achieves Industry-Leading Animal Care Commitment, Unveils New Virtual Reality Video of Its Group Housing Systems
Smithfield Foods, Inc. is proud to announce that it has fulfilled its industry-leading commitment of providing group housing systems for pregnant sows on all company-owned farms in the United States. Smithfield also released a 360-degree, virtual reality video that transports viewers to a company sow farm.
Smithfield Foods
Corporate Responsibility
Corporate Responsibility
Philip Morris Is Giving up Cigarettes – And Asking Consumers to Do the Same
Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favors in the past – Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible – and marketing directly to consumers during this transition.
Porter Novelli

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