The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Philanthropy
Philanthropy
Shire and SeriousFun Children's Network Celebrate Two Years of Partnership
In February of 2016, we committed $3 million over three years to SeriousFun Children’s Network. Our support will enable nearly 1,000 children, many with rare diseases, to attend SeriousFun’s transformative camps and programs free of charge. This is a look at our partnership in year two!
Shire Pharmaceuticals
Research & Reports
Research & Reports
GRI Newsletter: Reporting Inspiration
This month, GRI's newsletter highlights information to support what for many companies is the beginning of the reporting cycle. For example, there's an article on what kinds of businesses in Denmark and Greece now fall under the EU Directive on Non-financial Reporting, given how the company scope requirements were incorporated in local legislation.
GRI
Research & Reports
Research & Reports
Start with Empathy: Design a Brand with People at the Center
To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.

A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.
BBMG
Volunteering & Community
Volunteering & Community
Marina Bay Sands Team Member Pretika R K Shares: What Volunteerism Means to Me
When Pretika R K left the Republic of Singapore Navy after nearly a decade of service to her country, she rededicated her life to another form of service – making a difference in the lives of others. Pretika has been an active member of the community since she was young and has volunteered at various organizations on her own time.
Las Vegas Sands
Responsible Production & the Circular Economy
Responsible Production & the Circular Economy
Actress Nikki Reed and Dell Collaborate on Recycled Gold Jewelry Collection
Nikki Reed and Dell created a recycled gold jewelry collection from e-waste.
Dell Technologies

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