The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Awards & Rankings
Awards & Rankings
PNC Foundation Named a 2018 Silver Halo Award Winner in Education Category for Grow Up Great/DonorsChoose.Org Initiative
The PNC Foundation has been named the 2018 Silver Halo Award winner in the Education category for its Grow Up Great/DonorsChoose.org initiative.
PNC Financial Services Group
Philanthropy
Philanthropy
Northern Trust Partners in India Visit the Institute for Mentally Handicapped Children
Around 70 partners in India visited the Institute for Mentally Handicapped Children (IMHC) and gave the T.V. room a makeover! The volunteers put on their mask, tapped newspaper throughout the room, scrubbed the walls with sandpaper and began painting! As a team, they were able to create a more positive environment for the boys! Kudos to our partners!
Northern Trust
Research & Reports
Research & Reports
Americans More Loyal and Willing to Defend Purpose-driven Brands, According to New Research by Cone
Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors toward companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
Porter Novelli
Environment
Environment
Go Mobile: Change the Way You Do SPCC
Taking advantage of technology, Antea Group brings you the SPCC automation app. Enter SPCC plan details directly into your mobile device.
Antea Group
Philanthropy
Philanthropy
Smithfield Foods Donates $25,000 to the Luter Family YMCA to Support Youth Development Outreach Programs
The Smithfield Foundation, the philanthropic arm of Smithfield Foods, Inc., is pleased to announce a $25,000 donation to the Luter Family YMCA to support community programs that provide children, families, and individuals the support and resources needed to be healthier, more confident, connected, and secure.
Smithfield Foods

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