Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

person looking at a computer screen

Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Aflac 2025 Agents of Care Prove the Power of Compassion in Action

Quiet acts of service often speak the loudest, and that kind of generosity can ripple outward to help strengthen entire communities.

Recent Alerts

Innovation & Technology

Keysight Collaborates on Airbus UpNext SpaceRAN Demonstrator to Advance 5G NTN Innovation

Keysight Technologies, Inc. is proud to announce its collaboration on the Airbus UpNext SpaceRAN demonstrator, a pioneering initiative aimed at exploring the capabilities of 5G non-terrestrial networks using advanced software-defined satellite technology.

Diversity & Inclusion

Lenovo Earns 95% Score in Human Rights Campaign Foundation’s 2026 Corporate Equality Index

Lenovo announced that it has achieved a 95 out of 100 score on the Human Rights Campaign Foundation’s (HRC) 2026 Corporate Equality Index, the US’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

Health & Healthcare

Guiding Stars: Focused Grocery Goals for Big Results

We cover goal-setting and ways to prioritize health regularly in this blog. But this time the aim is not to give you pointers on how to set health goals. Instead, I’m sharing how to make simple nutritional goals for the grocery shopping trips themselves.

Philanthropy & Cause Initiatives

Houston Nonprofit Gives Free Xfinity Internet Service to Thousands of Families in Three U.S. Cities

Smiles lit up the room as nearly two hundred families received the tech tools needed to connect their homes to the internet, opening doors to endless opportunities and a brighter future.

Innovation & Technology

Mastercard: What Spending Data Tells Us About Cyberattacks

Asahi Group, maker of Japan’s best-selling beer, was struck by a cyberattack last fall that was so severe the company had to shut down many computer systems and fill orders using pen, paper and fax machines.

Events, Media & Communications

Global EHS and Sustainability Conferences To Attend in 2026

From interactive sessions to inspirational presentations and networking opportunities, here is a brief compilation of global EHS and sustainability conferences and events that should be on your radar for 2026.

Awards, Ratings & Rankings

Mary Kay Goes for Gold in Global Manufacturing Standards

Mary Kay Inc., a global direct sales leader in beauty and skincare innovation, has achieved ISO 22716 certification, the internationally recognized gold standard for cosmetic Good Manufacturing Practices (GMP)

Sustainable Finance & Socially Responsible Investment

KeyBank Invests $500,000 in Say Yes Niagara Falls to Expand Higher Education Access

KeyBank, through the KeyBank Foundation, has announced a $500,000 investment in Say Yes Niagara Falls, marking the latest milestone in the bank’s long-standing commitment to expanding educational opportunity and strengthening communities across Western New York.

Events, Media & Communications

Jordan Chiles, Abby Wambach, and Julie Foudy Celebrate International Women’s Day With CARE’s “Level the Playing Field” Campaign

CARE’s annual multi-day international women's day campaign aims to galvanize action for women to access the skills, resources, and support they deserve to succeed and thrive.

Events, Media & Communications

CASE Comes to CONEXPO 2026 With Big Lineup of New Machines and Technology So Crews Can Be Ready for Anything

CASE Construction Equipment, a brand of CNH, is doubling down at CONEXPO-CON/AGG 2026, March 3-7 in Las Vegas with an impressive machine lineup purpose-built to help crews work smarter, safer and more efficiently than ever before.

Social Impact & Volunteering

Strong Teams Build Strong Communities

When communities are tested by tragedy, recovery is not only about rebuilding—it’s about restoring hope, dignity, and a sense of belonging. In Los Angeles County, families impacted by the devastating wildfires of 2025 know this reality all too well.

Responsible Business & Employee Engagement

Built for the Storm: How a Former Fire and Police Chief Helps T-Mobile Support First Responders

“Extreme winter weather just becomes your norm here,” says Brian Gould, Industry Segment Advisor, T-Mobile. “I love the snow but, sometimes, I feel like I’d be alright with moving somewhere I’d never have to see it again.”

Responsible Production & Consumption

Industry Experts Explore Future of Apparel & Footwear PEFCR in Madrid

Following the European Commission’s approval of the Apparel & Footwear Product Environmental Footprint Category Rules (PEFCR) in 2025, industry leaders gathered in Madrid to explore what implementation will require in practice — and whether companies are ready.

Responsible Business & Employee Engagement

Milano Cortina 2026 Legacy: Existing Venues, Active Lifestyles and a Boost to Socio-Economic Development

From a Games delivery model centred on existing and temporary venues to programmes that promote active lifestyles and socio-economic development across mountain and urban areas, Milano Cortina 2026 is designed to deliver outstanding sport while creating lasting value

Responsible Business & Employee Engagement

Sands China Launches Sands Responsible Gaming Academy and University of Macau Collaboration

In a ceremony at The Londoner Macao® on Nov. 17, Sands China officially launched the Sands Responsible Gaming Academy, a specialized venture under the Sands China Academy for training and development.

Philanthropy & Cause Initiatives

Idaho FFA Foundation Receives $200,000 From Wells Fargo Supporting Grants for Idaho FFA Members

The Idaho FFA Foundation recently received a $200,000 grant from Wells Fargo to support its new small business grant program, which provides direct funding for its members to start youth-led small businesses as part of its supervised agricultural experience project.

Innovation & Technology

Biomimicry Institute Invites Startups To Apply for 2026 Cohort of the Ray of Hope Accelerator

The Biomimicry Institute has opened applications for the 2026 Ray of Hope Accelerator. This global, founder-focused program supports early-stage startups that look to nature’s 3.8 billion years of evolution as a blueprint for solving today’s most urgent challenges.

Innovation & Technology

The Intersection of AI and EHS in the Tech Industry

Technology is transforming how we live and work, and artificial intelligence is reshaping Environment, Health and Safety (EHS) in profound ways.

Responsible Business & Employee Engagement

Discovery Education Appoints First-Ever Chief Information Security Officer, Kara Schlageter

Discovery Education today announced the appointment of Kara Schlageter as the organization’s first Chief Information Security Officer (CISO), marking a significant milestone in its ongoing investment in secure, responsible AI innovation that protects educator and student privacy.

Supply Chain & the Circular Economy

The Tire Industry Project Publishes Comprehensive Guide To End-of-Life Tire Management With End-of-Life Tire Toolkit 2.0

The Tire Industry Project (TIP) released the End-of-Life Tire (ELT) Toolkit 2.0, a comprehensive, practical guide for policymakers, recyclers, recovery operators, and tire manufacturers to implement more sustainable ELT management systems.

Environment

Mastercard Brings Contactless Metro Payments and Reforestation to Taipei

I recently returned from Taipei, where our teams and partners took an important step forward in making everyday travel simpler.

Supply Chain & the Circular Economy

DP World Introduces Chile’s First Fully Electric Reach Stacker at Lirquén

DP World has introduced Chile’s first fully electric Reach Stacker at Lirquén, eliminating 60,000 liters of diesel and preventing 160,000 kg of CO₂ emissions annually — marking a major step forward in renewable-powered port operations.

Research, Reports & Publications

CVS Health 2025 Rx Report Highlights Transformation of Community Pharmacy To Meet Patient Needs

CVS Health® (NYSE: CVS) recently released the 2025 Rx Report: Community Pharmacy Reimagined, which explores how community pharmacies are adapting to meet patient demand while supporting pharmacy teams and addressing industry challenges with sustainable models of care.

Innovation & Technology

Smart Buildings: Leveraging Sustainable AI to Reduce Carbon and Costs

From energy use and asset management to the workplace experience, smart buildings use AI-enabled intelligence to reduce costs and turn sustainability goals into operational outcomes.

Events, Media & Communications

Stephen Ritz of Green Bronx Machine To Visit Greater Denver, Colorado Area for Great Day Colorado Media Appearance

Stephen Ritz of Green Bronx Machine to visit greater Denver, Colorado area for Great Day Colorado media appearance, public speaking, school visits, teacher training, screening of the award-winning documentary – GENERATION GROWTH – www.generationgrowthfilm.com

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

Drawdown Georgia

Informed by Project Drawdown, the world’s leading resource for climate solutions, Drawdown Georgia is the first state-centered effort to crowdsolve...