Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications

Purpose Takes Center Stage at Holmes In2 Innovation Summit

This week, agencies and major brands convened in New York City for the Holmes In2 Innovation Summit – exploring the innovation and disruption that continues to redefine influence and engagement. As the day continued, a common thread began to emerge. Although session themes varied from subculture marketing to the speed of change, all conversations inevitably turned to Purpose – and how brands are communicating their authentic roles in society in a rapidly evolving landscape of social issues and calls of injustice.

Philanthropy & Cause Initiatives

Proyecto Mirador: Transforming Poor Communities Through Innovative Funding

In the highlands of Honduras, where tourism and coffee production drive the country’s economic engine, a social revolution is taking place.

Supply Chain & the Circular Economy

Powering the Circular Economy

“Circular design gives us the opportunity to rethink the whole paradigm instead of operating under current restraints.”

This is the potential for circular design, says Stephanie Johnston, Director of Sustainable Business at Heineken USA, speaking to a room of circular economy enthusiasts, experts and those curious to learn more about how closed-loop design is moving us toward a world without waste. On February 6, BBMG hosted the gathering, “Powering the Circular Economy,” as part of Circular Economy Mapping Week, a global event in partnership with the Circular Economy Club that had similar convenings happening in 67 cities, from Rio de Janeiro to Copenhagen to Aruba.

Responsible Business & Employee Engagement

What Can We Learn from MBA Students in China on Business Sustainability?

Dr. Thomas P. Lyon recently taught a short course at Shanghai Jiao Tong University on Corporate Environmentalism and Public Policy. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the University of Michigan’s Ross School of Business and School for Environment and Sustainability. He talked with the Erb Institute about his experience teaching on these topics in Shanghai.

Social Impact & Volunteering

Puerto Rico Journal: Restoring Power on the Island

A lineman’s job has always been part electrician and part good neighbor because the customers they restore power for are their own family and friends. And it’s really no different in Puerto Rico.

Responsible Production & Consumption

New Guide Addresses Food Waste Head On

Having donated over 100 million pounds of food, Pizza Hut is no stranger to reducing food waste. We’ve been in the game since 1992 when we launched our food donation program, Harvest.

In addition to running the Harvest program and participating in the Food Waste Reduction Alliance, we recently provided insight to ReFED, a multi-stakeholder nonprofit organization committed to reducing the $218 billion of food waste in the United States.

Social Impact & Volunteering

Marina Bay Sands Team Member Rieta Yap Shares: What Volunteerism Means to Me

At 60, Rieta Yap performs her duties as a Security Service Administrator at Marina Bay Sands (MBS) with a spring in her step. She is one of the most active contributors on the OneMBS Social Network, MBS’s internal Facebook group, and she eagerly looks forward to Sands for Singapore posts about volunteer opportunities.

Sustainable Development Goals

Nikki Reed Is Using Dell's Gold E-Waste Scraps To Make Incredible Jewelry

Actress Nikki Reed has announced her partnership with Dell through her company Bayou With Love. Together, they're recycling gold scraps from Dell's old motherboards and turning them into a new line of jewelry, Engadget reports. The line includes 14- and 18-carat gold rings, earrings, and cufflinks.

Philanthropy & Cause Initiatives

Green Glove Dryer Now in Every Elementary School Classroom in Jackson County

An innovative collaboration between Consumers Energy and a Michigan business is helping keep students in over 500 elementary classrooms warm this winter.

Diversity & Inclusion

Cracking the Ceiling: Female-led Startups Get Unique Opportunity

A dynamic new female-focused accelerator is launching in Toronto to help women founders break through barriers to better compete in the heavily male-dominated startup field. With only a small fraction of Canadian startups led by women, the program is designed to help promising female-led startups in their early stages. The four-month initiative is a partnership between the DMZ at Ryerson University, the leading university-based tech incubator in North America, Scotiabank and Tangerine.

Research, Reports & Publications

Innovative Implementation of EU Directive on Non-Financial Reporting

​It is a little over three years since the adoption of EU Directive 2014/95/EU on non-financial disclosure. By now, all EU Member States have transposed these rules into their relevant national legislation, and some innovative and progressive practices have emerged. This article highlights some of the best practices in the application of these state-specific requirements.

Responsible Production & Consumption

3 Ways to Get Full Benefits of Your Fair Trade Roses

The Fair Trade method of production has long-lasting benefits for you too. Besides keeping the obvious advantage of keeping out harmful chemicals and making it easier to make the right selection, here are three ways you may not have considered to get the most benefit out of your Fair Trade Certified roses this Valentine’s Day. Oh, and it’s worth mentioning that something like 63 percent of flowers are purchased for “self.” So what are you waiting around for?

Responsible Business & Employee Engagement

Why We Need a Loud (and Consistent) Business Voice on Policy Issues

BSR's Aron Cramer outlines why business silence on key public policy issues is no longer an acceptable stance.


Events, Media & Communications

4th Global Forum on Business for Gender Equality: The Future of Work and the 2030 Agenda

This forum brings together more than 400 business leaders, governments, academia, trade unions and civil society, from 25 countries, to share best practices for reducing gender gaps in the workplace and to highlight the role of the business sector as a key player in advancing gender equality and building inclusive work environments for the achievement of the 2030 Agenda.

Social Impact & Volunteering

Xylem Volunteers Participate in EarthEcho’s Water Challenge on World Water Monitoring Day

Xylem Watermark volunteers from Yellow Springs, Ohio spent World Water Monitoring Day with EarthEcho at Cuyahoga Valley National Park, participating in water education activities for more than 100 students from surrounding schools. Volunteers joined EarthEcho co-founder and President Philippe Cousteau Jr. in leading students through invasive species removal, tree-planting, and water quality testing using the EarthEcho Water Challenge test kit.

Events, Media & Communications

From Transactional to Transformative Employee Engagement

You’ve likely experienced transactional volunteering at your company: An employee signs up for a volunteer opportunity, contributes their time to a good cause, and… well, that’s the end of it. But what if everyone involved could get more from these volunteer interactions? On Feb. 27, VolunteerMatch and The Collaboration Vector Inc. to introduce you to a process proven to power business performance as it delivers real societal progress in this free webinar.

Supply Chain & the Circular Economy

Nestlé® Pure Life® Purified Water Launches New Bottle Made From 100 Percent Recycled Plastic* in North America

Today, Nestlé® Pure Life® Purified Water, the world's leading bottled water brand, is announcing the introduction of a 700-mL bottle made from 100 percent food grade recycled plastic*, known as rPET. The new package is available starting this month on retail store shelves in North America.

Awards, Ratings & Rankings

Chrysler Pacifica Hybrid Wins 2018 Best New Car Award From Good Housekeeping

AUBURN HILLS, Mich., February 15, 2018 /3BL Media/ - The editors of Good Housekeeping, in partnership with Car and Driver, today named the Chrysler Pacifica Hybrid a 2018 Best New Car award winner in the Hybrid category.

Responsible Production & Consumption

VIDEO | Making Your Favorite Jeans Better for the Planet

Recently, the Walmart Foundation, through the Walmart U.S. Manufacturing Innovation Fund, supported a project at Texas Tech University where researchers are using a foam indigo dyeing technique on cotton fibers. According to Texas Tech, this method, which uses a frothy foam dye designed to penetrate the entire fiber, eliminates the use of harsh chemicals and reduces water and energy usage by nearly 90%. This innovation could be a game changer for denim manufacturers by lowering costs and reducing environmental impacts.

Philanthropy & Cause Initiatives

A New Way to Fundraise on eBay (INFOGRAPHIC)

When you participate in a charity fundraising event like Relay For Life, you work with a team to raise money by having your friends and family donate on your behalf. But what if they could go to eBay, sell something and have that money go directly toward your fundraising goal?

Events, Media & Communications

Agenda for International Women’s Day Forum Is Now Live!

The agenda for International Women's Day Forum is now live! Check out the full lineup of speakers and featured topics here, including deep-dive working sessions and networking opportunities. This year's forum, Partner With Purpose: Business for Gender Equality, will cover emerging trends, best practices, and solutions to achieve full gender equality.

Responsible Business & Employee Engagement

Seven Things Every Company Should Know About Artificial Intelligence and Sustainable Business

As Artificial Intelligence evolves, the opportunities for their use in sustainable business grows - see 7 ways BSR looks at a possible future where AI can aid us.

Philanthropy & Cause Initiatives

A Sweet Surprise for a Couple in Their 90s

For Duke Energy lineman apprentice Shawn Tillis, rest and normalcy have erased the exhaustion of restoring power after Hurricane Irma drenched and devastated much of Florida five months ago. But one memory remains strong.

Environment

BIER Figures as Key Driver in Sustainability Efforts for Leading Beverage Companies

The Beverage Industry Environmental Roundtable (BIER) works to advance the beverage sector’s environmental sustainability through the collaboration of our members, our best practice development, and the tools we provide to the sector and beyond. We are pleased to see that mission in action, as seen most recently in the news for several leading beverage companies: Absolut Vodka and the Carlsberg Group.

Education

MTV and Get Schooled Launch “We Are the Dream” Campaign with Multi Platinum Recording Artist and Activist French Montana to Support Undocumented Students Seeking Higher Education

MTV and Get Schooled launched, “We are the Dream,” a multi-platform campaign to amplify resources for undocumented youth seeking higher education.

“The path from high school to college is confusing and stressful for the average high school senior, but even more so for undocumented students,” said Marie Groark, Executive Director of Get Schooled. “We are excited to partner with MTV to spread awareness among undocumented students and their allies that resources are available, college is possible, and they are not alone in their quest to get an education.”

Latest Campaigns

  1. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  2. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  3. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  4. FedEx Cares | Overall
    FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Our goal is to...
  5. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiatives are designed to reduce our consumption of the planet’s limited resources. Through our comprehensive sustainability...
  6. 2025 Beat the Heat
    This summer, Entergy helped our customers across our service area beat the heat this summer through a number of initiatives aimed to help them save...
  7. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  8. CARE Corporate Partnerships
    CARE works with corporate partners globally to invest in innovative, scalable, impactful, community-based solutions.
  9. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  10. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  11. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  12. Community Impact
    The communities where Chemours operates are also where we live, work, and play, and our mutual success is one and the same. We have a vested interest...
  13. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  14. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  15. Principal Financial Group: Employee Engagement
    Talented employees are the heart and soul of our company. We believe development inspires individuals to engage, empower, and embrace a growth mindset...