Research, Reports & Publications

Introducing Porter Novelli's 2021 Business of Cancel Culture Study

Porter Novelli

Responsible Business & Employee Engagement

Companies Take on Final Patriotic Push for Voting

Porter Novelli

Keep America Beautiful Launches 2016 Great American Cleanup; Encourages Family and Friends to ‘#cleanYOURblock’

Keep America Beautiful, the nation’s leading nonprofit that envisions a country where every community is a green, clean and beautiful place to live, today announced the launch of the 2016 Great American Cleanup. Entering its 18th year, the Great American Cleanup is the country’s largest community improvement program.

FOX Sports University Program Brings FOX Sports and Microsoft Together for Unique Marketing Challenge at the University of Washington

As part of the FOX Sports University program, which gives college students across the U.S. the chance to gain hands-on experience in the sports business, FOX Sports has teamed with the Microsoft Corporation for a unique education project at the University of Washington's Foster School of Business. Upper-level marketing students will spend the semester developing new ways to use Microsoft's OneNote application to enhance the sports experience for viewers and broadcasters. The initiative is part of 21st Century Fox's broad commitment to support new education pathways and create avenues into the industry.

21CF and National Geographic Channel Celebrate International Women's Day by Encouraging Viewers to Stand #withMalala

On February 18, 21st Century Fox and the National Geographic Channel launched a new social media campaign to drive support and awareness for girls' education. The initiative extends through March 10, giving viewers the chance to celebrate this year's International Women's Day by taking part in the campaign and contributing to the education of the more than 60 million young women who are out of school around the world. In celebration of National Geographic Channel's global broadcast premiere of "He Named Me Malala" on February 29, the campaign asks viewers to tweet with the hashtag #withMalala or change their Facebook profile to a special campaign video. For every post, 21CF will donate $1 to the Malala Fund, a nonprofit that empowers girls globally through education, up to $50,000.

Big Cat Week in Europe: How a Sculpture, a Hashtag and Selfies Are Helping Nat Geo Save Big Cats Around the World

Nat Geo Wild Europe launched its sixth annual Big Cat Week in February. Each year, Nat Geo Wild sheds light on the plight of big cats around the world with a week of premieres. More than a television event, Big Cat Week is an extension of the Big Cats Initiative (BCI), a long-term commitment by the National Geographic Society to stop poaching, save habitat and sound the call that big steps are needed to save big cats around the world. This global initiative actively supports on-the-ground conservation projects and education to help stem and eventually reverse the rapid disappearance of big-cat populations.

Ray C. Anderson Foundation is New Sponsor for “Talk with Green Guy” Show

The Ray C. Anderson Foundation is the new sponsor of “Talk with Green Guy,” a rapidly growing weekly show hosted by Eric Moncrief on WGST 640 AM, which airs locally Sunday mornings at 9:00 a.m. Eastern with podcasts available at www.greenguymedia.com.

FOX Sports, National Geographic Channels Nominated for Cynopsis Social Good Awards

FOX Sports and the National Geographic Channels are among the nominees for the Second Annual Cynopsis Social Good Awards, which honor the entertainment industry's outstanding social responsibility initiatives. Nominees include FOX Sports Supports "We Are BGCA" spot, Nat Geo WILD's "Big Cat Week," and National Geographic Channel's "Warlords of Ivory" Explorer special.

National Geographic Channel and 21st Century Fox Announce Girls Education Initiative Tied to the Exclusive Broadcast Premiere of He Named Me Malala, Monday, Feb. 29

Today, the National Geographic Channel (@NatGeoChannel) and 21st Century Fox (@21CF), in partnership with the Malala Fund (@MalalaFund), announced they would launch a social initiative to raise awareness for girls’ right to education and safe schools for every child. Timed to the exclusive global broadcast television premiere of Academy Award® winner Davis Guggenheim’s feature documentary HE NAMED ME MALALA, the initiative will engage audiences through social platforms and drive a charitable donation to the Malala Fund of up to $50,000 from 21st Century Fox.

FOX's 'Grease: Live' Partners with DoSomething.org for Teens for Jeans Campaign

In an effort to help the more than one million young people in the United States who experience homelessness every year, the cast of FOX's hit musical special Grease: Live partnered with DoSomething.org for its annual Teens for Jeans campaign, encouraging youth to collect jeans for the homeless. FOX promoted the campaign across its social media platforms during the live broadcast on Sunday, January 31, and members of both the cast and the audience got involved, as well.

Holiday Cause Marketing Goes Digital in 2015

Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts. Companies and nonprofits are moving beyond the shopping transaction and engaging consumers to spread even more good cheer with digital activations.

Latest Campaigns

  1. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  2. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  3. KeyBank: Responsible Banking
    Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
  4. Integrated Tools
    Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...
  5. Katrina 20th Anniversary
    This year marked the 20th anniversary of hurricanes Katrina and Rita. Katrina, one of the worst, deadliest and most costly natural disasters to ever...
  6. ESG Recognition
    While our commitment to being a responsible corporation is not dependent on recognition, it is a great validation of our work when external...
  7. EVP Campaign
    Driving awareness of DP World’s Employee Value Proposition across the Americas, showcasing the company’s purpose-driven mission, talent strategy, and...
  8. Aflac Stories
    Get a closer look at the people, products and stories that make Aflac the company we know today.
  9. America's Charities Employee Engagement & Social Responsibility
    More than ever, retaining and recruiting employees is a top priority for companies. Aware of the link between workplace giving and employee engagement...
  10. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...