According to the 2014 Cone Communications Digital Activism Study, American’s top drivers to online participation in social or environmental efforts include:
In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
Communications professionals responsible for telling their organizations’ CSR and sustainability stories are invited to a lunch-and-learn webinar Dec. 1 to hear how leading corporations are leveraging 3BL Media’s distribution platform to reach target audiences.
The Jack Daniel Distillery and Armed Services YMCA (ASYMCA) today announced the fifth year of its “Operation Ride Home” (ORH) campaign that assists junior-enlisted service members and their families travel from military bases to homes across the country this holiday season.
Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of Farmers and Hunters Feeding the Hungry (FHFH), an organization that enable hunters to donate a portion of their hunt to the less fortunate.
Unfortunately, natural disasters or severe weather emergencies are all too common. It’s not a matter of if the next disaster will occur but when... Do you know what to do before, during and after a natural disaster or severe weather emergency?
In the ramp-up to the Fall giving season, one way that progressive CSR teams are creating more impact in their employee programs is by using their grant budgets. Here’s how...
At kate spade new york and its Foundation, we believe that a woman’s mental health is foundational to her achieving sustainable long-term empowerment...
This category covers areas that aren't our signature charities. Main topics can include Homes For Our Troops as well as smaller charity organizations...
Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...
Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
Entergy’s 2024 performance report, “Energy for a better future” presents an overview of our company’s 2024 achievements, future plans and strategies...
