According to the 2014 Cone Communications Digital Activism Study, American’s top drivers to online participation in social or environmental efforts include:
In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
Communications professionals responsible for telling their organizations’ CSR and sustainability stories are invited to a lunch-and-learn webinar Dec. 1 to hear how leading corporations are leveraging 3BL Media’s distribution platform to reach target audiences.
The Jack Daniel Distillery and Armed Services YMCA (ASYMCA) today announced the fifth year of its “Operation Ride Home” (ORH) campaign that assists junior-enlisted service members and their families travel from military bases to homes across the country this holiday season.
Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of Farmers and Hunters Feeding the Hungry (FHFH), an organization that enable hunters to donate a portion of their hunt to the less fortunate.
Unfortunately, natural disasters or severe weather emergencies are all too common. It’s not a matter of if the next disaster will occur but when... Do you know what to do before, during and after a natural disaster or severe weather emergency?
In the ramp-up to the Fall giving season, one way that progressive CSR teams are creating more impact in their employee programs is by using their grant budgets. Here’s how...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
