Diversity & Inclusion

Brands Going Beyond the Rainbow-wash

Porter Novelli

Awards, Ratings & Rankings

Parks Project Recognized With First-Ever National Park Defender Award

National Parks Conservation Association

Latinos Use Smartphones While Driving More Than Most; AT&T Says “It Can Wait,” Launches Campaign

Half of Latinos admit to using their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7-in-10 (68%) text behind the wheel.

TruGreen Helps Keep America Beautiful

TruGreen today announced a partnership with national nonprofit Keep America Beautiful to help fulfill a vision of a country where every community is a clean, green and beautiful place to live. Starting with projects in Jacksonville, Florida; Kansas City, Missouri; and Pittsburgh, Pennsylvania, Keep America Beautiful affiliates will submit community improvement ideas for a chance to secure TruGreen TruNeighbor grants of up to $15,000, including in-kind services.

FOX Sports Supports and National Geographic honored as leaders in social responsibility on television

At the Second Annual Social Good Awards Breakfast in New York City, Cynopsis Media recognized FOX Sports Supports as this year's "Social Good Shining Star," while awarding several honorable mentions to programming at National Geographic. The April 7th event honored the television industry's outstanding social responsibility initiatives, for which 21st Century Fox brands received seven nominations.

Honey Nut Cheerios Creates More Buzz for Bees

Canadian consumers might notice something missing from their Honey Nut Cheerios boxes in grocery aisles. Buzz, the tiny mascot for Honey Nut Cheerios, has flown the cereal box to raise awareness for the plight of the bee. Buzz’s absence is just part of the cereal’s #BringBackTheBees campaign.

Keep America Beautiful Launches 2016 Great American Cleanup; Encourages Family and Friends to ‘#cleanYOURblock’

Keep America Beautiful, the nation’s leading nonprofit that envisions a country where every community is a green, clean and beautiful place to live, today announced the launch of the 2016 Great American Cleanup. Entering its 18th year, the Great American Cleanup is the country’s largest community improvement program.

Big Cat Week in Europe: How a Sculpture, a Hashtag and Selfies Are Helping Nat Geo Save Big Cats Around the World

Nat Geo Wild Europe launched its sixth annual Big Cat Week in February. Each year, Nat Geo Wild sheds light on the plight of big cats around the world with a week of premieres. More than a television event, Big Cat Week is an extension of the Big Cats Initiative (BCI), a long-term commitment by the National Geographic Society to stop poaching, save habitat and sound the call that big steps are needed to save big cats around the world. This global initiative actively supports on-the-ground conservation projects and education to help stem and eventually reverse the rapid disappearance of big-cat populations.

National Geographic Channel and 21st Century Fox Announce Girls Education Initiative Tied to the Exclusive Broadcast Premiere of He Named Me Malala, Monday, Feb. 29

Today, the National Geographic Channel (@NatGeoChannel) and 21st Century Fox (@21CF), in partnership with the Malala Fund (@MalalaFund), announced they would launch a social initiative to raise awareness for girls’ right to education and safe schools for every child. Timed to the exclusive global broadcast television premiere of Academy Award® winner Davis Guggenheim’s feature documentary HE NAMED ME MALALA, the initiative will engage audiences through social platforms and drive a charitable donation to the Malala Fund of up to $50,000 from 21st Century Fox.

How Can Your Cause Marketing Ad Stand Out in the Sea of Super Bowl Commercials?

The Super Bowl has become a strong platform for companies to showcase their cause efforts, and this year was no different. On the heels of the Super Bowl 50 Committee's "Play Your Part" initiative, a number of brands chose to lead with social issues, shining a spotlight on just how far CSR has come as a core business and marketing strategy.

PR News to Hold Spring Awards Luncheon on March 15 in D.C. to Celebrate CSR and Nonprofit Awards

PR News is thrilled to announce the finalists of its CSR and Nonprofit Awards programs. The winners and honorable mentions of these annual awards will be saluted at PR News' Spring Awards Luncheon on March 15, 2016 from 12 to 2:30 p.m. at The National Press Club in Washington, D.C.

FOX's 'Grease: Live' Partners with DoSomething.org for Teens for Jeans Campaign

In an effort to help the more than one million young people in the United States who experience homelessness every year, the cast of FOX's hit musical special Grease: Live partnered with DoSomething.org for its annual Teens for Jeans campaign, encouraging youth to collect jeans for the homeless. FOX promoted the campaign across its social media platforms during the live broadcast on Sunday, January 31, and members of both the cast and the audience got involved, as well.

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. FedEx | Reports
    Find archived annual FedEx Cares and other CSR-related reports, covering enterprise-wide strategies, goals, programs and progress across the fiscal...
  3. Pursuing Possibility with Principle
    This highlights our firm’s values: We do the right thing and put our clients first.
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. IWBI | WELL Building Standard
    Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...
  6. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  7. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  8. Whole Planet
    Whole Planet, a pillar of Whole Foods Market Foundation, helps people living in poverty build long-term financial resilience through income growth...
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. Responsible Investing
    Responsible Investing