We’ve seen a massive shift towards values-based leadership over the last several years, particularly within the ranks of established corporate leadership teams. But what role do values and operationalizing the creation of shared value play for the emerging entrepreneur, for whom it can be a matter of business life-or-death if funds aren’t quickly raised and partners don’t come alongside to support their urgent growth? Is there a role for social impact as an entrepreneur or ICO leader?
“The images portrayed in advertising matter,” added Marc Pritchard, P&G’s chief brand officer. “They unconsciously embed bias. I think the days of general audience and general marketing are gone—and I think that’s a good thing. What people want is to see themselves.”
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
Rebuilding Together, the leading home and community revitalization national non-profit organization, today announced the launch of [Re]Build, a grassroots movement to repair homes and revitalize communities across the country.
Over the last year The Scotts Miracle-Gro Foundation partnered with Andy Mann, a world-renowned National Geographic photographer and adventurer, to document the problem of nutrient pollution in America’s lakes and watersheds. In this video Andy reflects, “I’ve traveled the world sharing the heartbreaking stories of our planet’s water issues, and I’ve never seen anything like it.”
Keep America Beautiful inaugura oficialmente el vigésimo aniversario de Great American Cleanup, el programa de mejora de la comunidad más grande de la nación, hoy, primer día de la primavera, con miles de eventos de limpieza, ecologización y embellecimiento en toda América durante la primavera, verano y otoño.
Keep America Beautiful is officially kicking off the 20th anniversary of the Great American Cleanup, the nation’s largest community improvement program, today -- the first day of spring -- with thousands of cleaning, greening and beautification events taking place across America through the spring, summer and fall.
To ensure local neighborhoods remain beautiful, safe and fun, Jameson® Irish Whiskey is teaming up with Keep America Beautiful for the Jameson Love Thy Neighborhood Block Party. One hundred percent of the proceeds from ticket sales will be used to improve and beautify community environments.
Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce what they stand for. Instead, they played it safe, largely avoiding politics and controversy in favor of humor – or attempted humor.
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