British American Tobacco
British American Tobacco (BAT) is one of the world’s leading consumer goods companies, with brands sold around the globe.
With a multicategory portfolio of tobacco and nicotine products, our mission is to transform the tobacco industry by providing consumers with a diverse array of products, including innovative and potentially less risky Next Generation Products (NGPs), such as Vapour or Tobacco Heating Products.
Our Group vision is to be the world’s best at satisfying consumer moments in tobacco and beyond. Our strategy focuses on four key areas of growth, productivity, winning organisation and sustainability.
As a key strategic focus area, sustainability is crucial to the delivery of our Group strategy and is integrated across all areas of our business.
In particular, three key areas have been identified through a detailed materiality process as having the greatest significance to our business and our stakeholders: harm reduction; sustainable agriculture and farmer livelihoods; and corporate behaviour.
Find out more at: www.bat.com/sustainability