British American Tobacco

British American Tobacco (BAT) is one of the world’s leading consumer goods companies, with brands sold around the globe.

With a multicategory portfolio of tobacco and nicotine products, our mission is to transform the tobacco industry by providing consumers with a diverse array of products, including innovative and potentially less risky Next Generation Products (NGPs), such as Vapour or Tobacco Heating Products.

Our Group vision is to be the world’s best at satisfying consumer moments in tobacco and beyond. Our strategy focuses on four key areas of growth, productivity, winning organisation and sustainability.

As a key strategic focus area, sustainability is crucial to the delivery of our Group strategy and is integrated across all areas of our business.

In particular, three key areas have been identified through a detailed materiality process as having the greatest significance to our business and our stakeholders: harm reduction; sustainable agriculture and farmer livelihoods; and corporate behaviour.

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British American Tobacco | Transforming Tobacco
British American Tobacco is committed to lead and shape the transformation of the tobacco industry and create a sustainable business for the long term...

Sustainable Agriculture and Farmer Livelihoods
At BAT, we are committed to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf.Tobacco leaf remains at the core of...

Tobacco harm reduction
Tobacco harm reduction is about offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up. Many...

Fighting the illegal tobacco trade
The illegal trade in tobacco is a global problem that cheats governments out of some £30 billion each year in taxes. It involves criminal gangs...

Value Shared: Investing in a sustainable future for our business and society
The concept of shared value underpins BAT's whole approach to sustainability. It's about investing in a sustainabile future for the business and...


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