Tobacco harm reduction
Tobacco harm reduction is about offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up. 
 
Many in the scientific and public health community are advocating tobacco harm reduction as a credible public health policy that’s capable of helping the 1.3 billion people worldwide who currently choose to smoke despite the known health risks.
 
AT BAT, harm reduction continues to be at the core of our business strategy. We are committed to researching, developing and promoting a range of innovative tobacco and nicotine products to enable adult consumers to have a choice of less risky alternatives to regular cigarettes.
 
We hope the arguments being made by the scientific community, the industry and public health campaigners will demonstrate the need for policy makers to carefully consider the benefits of tobacco harm reduction and give it their full support.
 
We welcome the opportunity to contribute to making tobacco harm reduction a reality.

 

Content from this campaign

Research & Reports
British American Tobacco Launches 2016 Harm Reduction Report
British American Tobacco’s commitment to developing inspiring products that can drive change and reduce the health impact of tobacco on the world is the focus of its latest report, available now.
Research & Reports
Step Inside British American Tobacco's Research Labs
Health & Healthcare
British American Tobacco calls for Tobacco Harm Reduction to be Adopted as a Progressive Public Health Policy

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