British American Tobacco Launches Sustainable Agriculture and Farmer Livelihoods Focus Report

Nov 13, 2017 8:25 AM ET

LONDON, November 13, 2017 /3BL Media/ -- British American Tobacco’s commitment to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf is the focus of the latest report on Sustainable Agriculture and Farmer Livelihoods, available now.

This new report provides an overview of how BAT invests over £60 million each year in advancing sustainable agriculture, through its global leaf research and development, and supporting farmers through a network of expert field technicians. It also shows how the Group is managing and monitoring supply chain risks and opportunities through global programmes; and how it is working in multi-stakeholder partnerships, including the Eliminating Child Labour in Tobacco Growing (ECLT) Foundation, to solve complex problems and long-term issues in farming communities.

Nicandro Durante, Chief Executive, British American Tobacco, comments: “BAT has been working in partnership with tobacco farmers for more than a century. Over that time, we’ve evolved our approach to take advantage of new opportunities, focused on creating value for the future of our business and the farmers we work with.

“We understand that there are many challenges facing agriculture and rural communities, so our work also includes multi-stakeholder projects that aim to enhance livelihoods, protect human rights, and lessen the environmental impacts of agriculture.”

Tobacco leaf remains at the core of our products, so the farmers who grow it are at the heart of our supply chain. British American Tobacco sources tobacco leaf from 350,000+ farmers in 34 countries, which includes 90,000+ directly contracted by BAT leaf operations and 260,000+ contracted by our third-party suppliers.

This report provides an in-depth look at how BAT is implementing its sustainable agriculture objectives to ensure the continued success and long-term security of our business and, crucially, to fulfilling our role in wider society to support farmers and their communities, now and in the future.

Highlights of the report include:

  • A viewpoint from Alan Davy, BAT’s Group Operations Director, in which he responds to challenging questions and explains why supporting sustainable agriculture remains such a priority.
  • An independent stakeholder viewpoint from Professor Dr Heiko Hosomi Spitzeck, Director of Center for Sustainability at Fundação Dom Cabral, Brazil, which has been recognised as the best business school in Latin America for 11 consecutive years by the Financial Times.
  • Information on BAT’s Global Leaf R&D which develops improved seed varieties to increase farmers’ yields by up to 20%, as well as new and innovative sustainable farming technologies, such as drip irrigation which increases water efficiency by up to 90%.
  • Details of BAT’s global Thrive programme which takes a holistic and collaborative approach to identifying and addressing long-term challenges that have an impact on the livelihoods of farming communities and the sustainability of agriculture.
  • Since 2011, through the work of the industry’s ECLT Foundation, 162,000 children have been removed or kept away from child labour and 455,000 community members have been reached through awareness-raising activities.
  • The company’s Florece child labour prevention programme in Mexico, in partnership with the Government and other local stakeholders, which has helped 14,400 children since 2001.
  • 100 years of supporting farmers in Brazil and UN recognition for the company’s programme to inspire a new generation of Brazilian farmers.
  • 75,000 beneficiaries in 19,000 rural families who have been empowered through the Sustainable Agriculture Development Programme in Sri Lanka.
  • 75 million trees planted through a long-standing afforestation programme in Pakistan, and 78,000 Pakistanis in rural communities treated for free each year by Mobile Doctor Units.
  • The results of an independent impact measurement study of the company’s community programmes in Bangladesh, which found that its water filtration units have reduced the number of people suffering from waterborne diseases, from 32% down to 0.3%.

To download the report, go to

British American Tobacco Press Office
Anna Vickerstaff
+44 (0) 20 7845 2888 (24 hours)