In more than 16 years of partnership with Habitat for Humanity, Whirlpool Corporation has developed active programs in more than 45 countries with a commitment of more than $90 million. In the United States and Canada, the company has donated more than 168,000 ranges and refrigerators to new Habitat homes, serving more than 85,000 families.
They may be the "selfie generation," but millennials are also focused on creating social change. Their eagerness to make an impact on the world is a hallmark of youth, but millennials are expressing their values in a new way -- by choosing to support brands with strong corporate social responsibility initiatives.
There is a lot of wall painting and tree planting going on in employer supported volunteering. This is good for team building, for immediate (and visual!) impact. It is not so good if a lasting effect, or dare we say sustainability, is the aim. Plus, there are only so many walls to paint and so many trees to plant.
The Youngstown division of Republic Services hosted a food drive to benefit Second Harvest Food Bank of the Mahoning Valley in “Project: Feed Our Valley.” In order to make this a success, Republic added a little “friendly competition” between the employees. One location collected 615 pounds and the other collected 640! Combined, the Youngstown Republic Services team donated 1,255 pounds of food, which is equivalent to about 1,045 meals provided!