At New York Life we are implementing a new partner to handle our volunteering, giving campaign (or as I like to think of it now, marketing campaign for giving), and matching gifts programs. The process takes my breath away. I am in complete awe of how many details there are that must be gotten right. And I realize that I have very unrealistic expectations. Here’s why.
When Emmanuel Otoo visits organizations for the Global Fund for Children (GFC), a Washington, D.C.– based nonprofit, he often expects a rough road. Literally. Many of the groups GFC funds are small but innovative organizations that work on significant local problems. Sometimes, however, just getting there is a challenge. For example, a recent short trip to a Kenyan site involved a two-hour taxi ride to a market town, followed by a bouncy jaunt on the back of a motorcycle, then a long walk across a wet field.