The campaign, titled ‘Responsible Forestry’, aimed to raise awareness and educate consumers on the importance of choosing FSC-certified products – by inviting them to play an active role in protecting forests. The campaign focused on Asia Pacific markets and a series of localized campaigns across Taiwan, Australia, and Singapore, which educated consumers and brought about a change in behavior.
Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, according to the annual Global RepTrak® 100 list compiled by the Reputation Institute and published in Forbes. Ranked at #92, this is the third year in a row family-owned Bacardi has made the annual global ranking.
The Caribbean’s newest destination, Amber Cove in the Dominican Republic, has been named among the Top-Rated Cruise Line Private Island Destination in Cruise Critic’s first-ever Cruisers’ Choice Destination Awards. The awards are given based on consumer feedback submitted on the Cruise Critic website over the past year.