Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. But marketing to millennials doesn’t have to be hard, just focused.
Keep America Beautiful, the nation’s leading nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, today announced that Helen Lowman, who served as an appointee of President Barack Obama at the Federal Emergency Management Agency (FEMA) and the Peace Corps, has been named the organization’s new president and CEO. She will assume the role on May 1.
In March, Sands Bethlehem hosted its first Sustainable Foods Workshop in conjunction with Las Vegas Sands’ Global Sustainability Program. Six major food and beverage suppliers participated by discussing their company sustainability practices, while providing insight during a roundtable discussion on a myriad of sustainability topics, including trends they’re seeing and challenges they are experiencing.