After the monumental success of their #OptOutside campaign, REI is again building a groundswell both inside and outside the company. After conducting research, REI found that 6 in 10 women say that men’s interests in outdoor activities are taken more seriously than women’s. In response, the company launched “Force of Nature,” a multifaceted approach to encourage and equip women to pursue outdoor passions.
Waste is a crucial issue for businesses; reducing waste doesn’t just prevent pollution and conserve energy, it saves companies money. This is especially evident in the food service industry, where billions of dollars are lost due to food waste. It’s very clear that waste reduction isn’t just about sustainability; it’s a business imperative.
Energy is essential to generate a livelihood and improve quality of life. Over one billion people around the world, though, continue to live without access to electricity, the majority of them in Africa and Asia. According to the World Bank, nearly another three billion people rely on wood or other biomass for cooking and heating, which produces air pollution that causes millions of deaths every year.
One in nine people still go to bed hungry every night. Because of rapid population growth, the demand for livestock is expected to more than double by 2050, making it increasingly difficult to supply enough protein to nourish everyone. This pressure on the planet also amplifies greenhouse gas emissions and water scarcity. We have no choice but to discover alternative ways to feed people.