Today, SC Johnson expands its industry-leading global ingredient transparency program across Asia Pacific. Breaking down a barrier between companies and consumers, this expansion gives another 4 billion people unparalleled access to a comprehensive list of product ingredients for such iconic brands as Baygon®, Glade®, Mr Muscle® and Raid®.
Dan Amos has been chief executive officer for Aflac for more than 26 years. In fact, he is the second longest tenured CEO at the same company in the Fortune 200, behind only Warren Buffett. Over 26 years Dan has learned a few things about leadership, managing risk and why it is important to treat employees with respect and dignity.
Today, American Express published its latest corporate social responsibility (CSR) report, titled “The Service Effect.” The report describes how service has shaped the company’s efforts to honor and strengthen its commitments to all stakeholders – specifically its people, customers, partners, communities and the environment – in 2016 and 2017.
The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) has announced that the CleanEffects™ whole home air cleaner from Trane®, a leading global provider of indoor comfort solutions and a brand of Ingersoll Rand, is the first whole home air cleaning system to earn its asthma & allergy friendly® Certification Program mark.
The Monarch butterfly and its multigenerational migration is truly a wonder of nature. Already, those butterflies born up in Canada and the northern U.S. are making their way down to central Mexico, where they will arrive in November. Their flightpath gets funneled through Central Texas. No single butterfly makes the whole round trip – the Monarchs I will soon see are at least four generations removed from those who started their journey in their pine-oak winter home in the highlands on the border between Michoacan and the State of Mexico. This home is a World Heritage Site and was only rediscovered by scientists in 1975.
Stunts have long been in marketers’ playbooks as a way to grab consumers’ attention and highlight a specific product or service. Recently however, we’ve seen an influx of cause-related stunts– from 2 Chainz’s pink Trap House to KIND’s giant pile of sugar in downtown New York City. This week, New Yorkers witnessed a stunt, which took advantage of the large city stage and a particular moment in time, bringing an underrepresented issue to light and sparking conversation with a broad audience.