Since it launched in 2012, #GivingTuesday has grown to become a recognized day of giving back in the U.S. and around the world. Last year, charities raised $180 million —an increase of 44% over the previous year. Now, what started out as a day focused on nonprofits has garnered the attention of companies as well. This year we saw companies create fun and unique ways to invite consumers to purchase while giving back on one of the biggest giving days of the year. Here are a few campaigns that caught our eye:
The International WELL Building Institute™ (IWBI™), the U.S. Green Building Council (USGBC), Green Business Certification Inc. (GBCI), and GIGA have announced a strategic partnership to usher in a new era of materials focus, enabling and supporting the further development of performance-driven, healthy, green buildings.