Recently, brands have begun to reassess their products or services to promote acceptance and inclusion – creating accessible card games for colorblind players and supporting rock climbing para-athletes. The National Autistic Society even used VR to show individuals how chaotic a simple shopping experience can be for children with autism, inspiring empathy and understanding from shoppers. Now, as more companies focus on inclusivity, the NBA is acknowledging its autistic fans – evolving empathy into action.
