“AI Can’t Quote Coverage You Never Generated.”
The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific today announced that effective immediately, David Duncan, executive vice president of Georgia-Pacific’s consumer products group, has been named president and CEO.

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

The Village Works has achieved the first WELL Coworking Rating in the U.S. for a flexible workspace.

Events, Media & Communications

KeyBank and Parachute Credit Counseling Team Up to Offer Free Tax Preparation Services in Western New York

KeyBank is partnering with Parachute Credit Counseling and the BankOn Buffalo-Niagara Coalition to provide free tax preparation services to those who need it most, helping low- to moderate-income individuals and families determine their eligibility for the EITC.

Events, Media & Communications

HPRC 2026 Project Roadmap

Now as we enter a new year, we’re excited to share our 2026 project roadmap! While some projects will carry over from last year, we’re also launching a slate of new initiatives in the new year.

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