Events, Media & Communications

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific today announced that effective immediately, David Duncan, executive vice president of Georgia-Pacific’s consumer products group, has been named president and CEO.

Empowered to Build Better: Meet Venelin Krastev
GoDaddy stood out to me because of the scale and impact of its platforms. Supporting products that millions of customers rely on every day makes reliability more than a technical goal - it becomes a responsibility.

Responsible Production & Consumption

Waste Reduction Through Donation at Bath & Body Works

At Bath & Body Works, waste reduction and management play a key role in building a sustainable future.

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

The Village Works has achieved the first WELL Coworking Rating in the U.S. for a flexible workspace.

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