Subaru Love Promise: Pets

Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better place for them with over $51 million donated to national and local organizations, which has supported the adoption, rescue, transport, and health of over 420,000 animals. Follow #SubaruLovesPets or www.subaru.com/pets.

Videos from Client

A worker holding a puppy and speaking with people

Philanthropy

Vets on Wheels

A heartfelt thank you to Subaru of America and the Camden County Commissioners for making this program possible and helping Camden’s pets live happier, healthier lives!

Aug 27, 2025 8:05 AM ET

Read the full story

Corporate Responsibility

Subaru’s Dog Commercials Are More Than Just Cute

To Subaru, dogs are more than just props in ads; the brand has donated over $60 million to pet-focused organizations and supported over half a million animals through rescue, adoption, and veterinary care.

Sep 9, 2025 9:05 AM ET

Read the full story

Philanthropy

Subaru Loves Pets, and So Do We!

This October, we’ll be celebrating Subaru Loves Pets Month! Subaru of America. Inc. and its retailers are working once again to help local animal rescues and shelters.

Apr 6, 2021 2:00 PM ET

Read the full story

Philanthropy

A Day for All Dogkind

Dec 16, 2016 1:15 PM ET

Read the full story

Philanthropy

There are Some Things You Can't Put a Price Tag On

Nov 22, 2016 12:30 PM ET

Read the full story

Philanthropy

Even the Best Black Friday Bargains Won't Cause This Much Drooling

Nov 24, 2016 8:00 AM ET

Read the full story

Volunteering & Community

Subaru & REI Want You To Make A Dogs Day

Nov 23, 2016 12:30 PM ET

Read the full story

Subaru of America recently completed a Pet Travel Seat Pilot Study as part of its continued partnership with Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization. Subaru and CPS have tested pet products most commonly used by pet parents when traveling including harnesses, crates, carriers, and now, pet travel seats. A pet travel seat is typically used in a vehicle to hold or elevate the pet, but does not offer full containment. The Pet Travel Seat Pilot Study found that while a pet travel seat may offer distraction prevention, it will likely not offer crash protection in the event of an accident, which could lead to injury of the pet and the human vehicle passengers. The quality of commonly available pet travel seats did not provide effective protection in a crash scenario.

Health & Healthcare

Subaru Of America and Center For Pet Safety Latest Pilot Study Testing Reveals Commonly Available Pet Travel Seats Do Not Provide Effective Crash Protection

Subaru of America, Inc. today announced the completion of a Pet Travel Seat Pilot Study as part of its continued partnership with Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization. Subaru and CPS have tested pet products most commonly used by pet parents when traveling.

Oct 6, 2015 11:00 AM ET

Read the full story

Health & Healthcare

[Video] Dramatic Results of Crash Tests on Pet Crates, Carriers in Study Funded by Subaru of America

Subaru of America and the Center for Pet Safety offer practical safety tips for pet parents traveling with their four-legged friends from the results of the 2015 Crate and Carrier Crashworthiness Studies - a collaborative initiative to examine the effectiveness and safety of pet crates and carriers in the event of a crash.

Sep 2, 2015 10:10 AM ET

Read the full story

Subaru & Center for Pet Safety study reveals crash test results of pet crates and carriers. Here, the 2015 Top Performing Crate, the Gunner Kennel, is prepped for testing.

Health & Healthcare

Subaru of America and Center for Pet Safety Studies Showcase Promising and Shocking Crash Test Results of Pet Crates and Carriers

Jul 24, 2015 11:00 AM ET

Read the full story

Content from this campaign

Philanthropy

Subaru Loves Pets 2020 Adoption Initiative Found Loving Homes for More Than 20,000 Shelter Pets

Thursday, June 10, 2021 - 11:50

Subaru of America, Inc. today announced that thanks to its participating Subaru retailers and animal-loving customers and supporters, the October 2020 Subaru Loves Pets initiative achieved adoptions for 22,961 animals

Philanthropy

Subaru Loves Pets, and So Do We!

Tuesday, April 6, 2021 - 14:00

This October, we’ll be celebrating Subaru Loves Pets Month! Subaru of America. Inc. and its retailers are working once again to help local animal rescues and shelters.

Corporate Responsibility

Subaru and Powdr Extend Partnership, Continue to Offer Unparalleled Experiences for Mountain Adventure Seekers

Wednesday, February 17, 2021 - 10:15

POWDR and Subaru of America, Inc. announced today an extension of a longstanding partnership to provide POWDR mountain resort guests and Subaru owners with unforgettable adventures.

Philanthropy

The ASPCA & Subaru Loves Pets Grant Program Helps Find Homes for Thousands of Animals in Need

Tuesday, March 2, 2021 - 08:10

Subaru of America, Inc. and the ASPCA teamed up to help animals in need across the country by hosting their largest grant program ever, in a time when support is needed the most.

Philanthropy

National Ski Patrol and Subaru Celebrate 25th Year of Partnership

Thursday, October 29, 2020 - 12:40

Subaru of America, Inc. (SOA) and the National Ski Patrol (NSP) today announced they have renewed their partnership for another two years. Subaru is the official vehicle of the National Ski Patrol and this year marks the 25th anniversary of the partnership.

Philanthropy

Subaru of America Spotlights Last-To-Be-Adopted Shelter Dogs for the Second Annual “National Make a Dog's Day” on October 22

Thursday, October 1, 2020 - 10:00

Philanthropy

Subaru of America and Philadelphia Union Showcase Adoptable Shelter Dogs at Subaru Park

Friday, August 21, 2020 - 10:10

Subaru of America, Inc. and the Philadelphia Union today announced that Subaru Park, home of the Union, will provide stadium seating to the likenesses of local adoptable dogs at home games in the 2020 season, starting with the very first home game on Tuesday, August 25.

Philanthropy

Subaru Highlights ASPCA Partnership, Intros New Tagline

Thursday, September 10, 2020 - 10:00

Subaru of America is launching a campaign with a new tagline tied to its signature “Subaru Loves Pets” initiative.

Corporate Responsibility

Dogs in Cars, Getting There Safely

Tuesday, May 12, 2020 - 10:00

Recent studies have confirmed what many of us already knew: Having a dog in the family is good for your health. Let’s expand that — dogs can make car trips better, too.

Philanthropy

Providence Animal Center Offering Adoption Discount for Auto Show

Thursday, February 13, 2020 - 08:30

The Providence Animal Center in Delaware County is offering discounted adoption fees in honor of the Philadelphia Auto Show.

More from Subaru of America

Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with...

Subaru Love Promise: Pets

Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better...

Subaru Love Promise: Community

Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Subaru Love Promise: Health

Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and...

Subaru Love Promise: Education

Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with AdoptAClassroom.org...

Subaru's Zero Landfill Expertise Shared with National Parks: Video Series

Subaru, recognized for having the first automotive assembly plant in America designated as zero landfill, is sharing its knowledge of zero landfill...