Subaru Highlights ASPCA Partnership, Intros New Tagline

Campaign: Subaru Love Promise: Pets

by Tanya Gazdik

Subaru of America is launching a campaign with a new tagline tied to its signature “Subaru Loves Pets” initiative.

The 30-second spot from Carmichael Lynch breaks today on digital and cable and introduces the tagline, “Subaru: More Than a Car Company,” joining the automaker’s signature “Love” tagline.

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