Planet

At Bacardi, we prioritize reducing our impact on the environment – an approach that dates to the very beginning of the company in 1862 when Bacardi founder Don Facundo Bacardí Massó accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our commitment to be Good Spirited has grown over seven generations and today we continue to take real action to protect the planet. Our focus is on reducing our greenhouse gas emissions, replenishing water to protect this essential natural resource, ensuring our packaging is reusable, recyclable or biodegradable, and sourcing our natural ingredients from sustainably accredited sources. This is how we do the right thing.

Click here to learn more about our work to protect the planet. 

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Videos from this campaign

Content from this campaign

Innovation & Technology

Video: BOMBAY SAPPHIRE® Distillery Wins BREEAM Industrial Award

Responsible Production & Consumption

Fiji Struggles to Make Sweet Dreams a Reality

Responsible Business & Employee Engagement

Bacardi Partners with Ryder to Promote Sustainable Shipping Practices

Environment

Martini Asti Pops Cork on New Lightweight Bottle

Responsible Production & Consumption

MARTINI® Asti Features Streamlined, Sustainable Glass Bottles

Environment

Innovation & Tradition Ensure Sustainability For MARTINI® Sparkling Wine

Diversity & Inclusion

Good Spirited Employees Traverse MARTINI Campus By Bicycle

Responsible Production & Consumption

From Field to Bottle and Back: MARTINI Vermouth Infused with Sustainably Sourced Botanicals

Energy

Hydropower for Bacardi Drinks Firm
Bacardi logo

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