People

As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where everyone can feel like they truly belong. We prioritize the safety of our teams and create an environment where everyone can be appreciated for who they are, what they do and who they can become. Because when you feel accepted and valued as an individual, you bring your authentic self to work – your whole self – which leads to a diversity of ideas, greater agility and innovation, and a deeper sense of empathy for each other and consumers alike. 

Click here to learn more about our Bacardi culture.

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Education & Workforce Development

Bacardi Launches Shake Your Future in Mexico for the First Time
Bacardi, the world’s largest family-owned spirits company, announces the launch in Mexico of Shake Your Future, a program that transforms the lives of young adults by offering free mixology training and a path to formal employment as a professional bartender.

Inclusion & Opportunity

A Historic Honor: Jacqui Seargeant Inducted Into the Keepers of the Quaich
This Women’s Month, Jacqui Seargeant, Global Heritage Manager at Bacardi, was inducted into the Keepers of the Quaich, one of Scotch whisky’s most prestigious and enduring societies.

Corporate Responsibility

Q&A With Nicole Zukowski, Bacardi Chief Supply Chain Officer This International Women’s Day
In advance of International Women’s Day this weekend, we spotlight Nicole Zukowski, Chief Supply Chain Officer at family-owned Bacardi.

Corporate Responsibility

Women in Science Helping Shape the Future of Spirits at Bacardi
Meet the scientists shaping responsible production, innovation, and progress every day.

Research & Reports

Connections, Local Flavors, and Luxurious Experiences Top the 2026 Bacardi Cocktail Trends Report
The five defining trends set to reshape cocktail culture and the spirits industry in 2026 are highlighted in the seventh annual Bacardi Cocktail Trends Report.

Awards & Rankings

Bacardi CMO Ned Duggan Named World’s Most Maverick Marketer in Rebel 50 Public Vote
Duggan has weaponized censorship with the Bacardi brand’s ‘100% Additive-Free Tequila’ campaign, turning regulatory restrictions into a creative statement.

Awards & Rankings

Bacardi Wins Gold at Employee Happiness Awards 2025 in United Arab Emirates
Bacardi in the United Arab Emirates (UAE) has been recognized for its exceptional workplace culture, winning Gold at the Employee Happiness Awards 2025.

Events

Emma Fox, Newly Appointed Global VP for MARTINI & ST-GERMAIN, Celebrates Her Role Championing the Spritz Occasion
This Women’s Month, Bacardi shines a spotlight on Global VP Emma Fox, who, having helped bring a fresh take to the world of Spritz with the ST-GERMAIN Spritz, was recently appointed to also lead Global Marketing for MARTINI, one of the most iconic brands in the world of drinks.

Events

Building Premium Brands Through Family Values | Scott Northcutt, Bacardi
In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.

Corporate Responsibility

Celebrating Women in Spirits: Luz Irizarry Shares Her Journey to Becoming a BACARDĺ Rum Blender
Bacardi is proud to have four female Maestros shaping the future of the industry and its drinks. Through its Next Generation Blenders Club, Bacardi nurtures future talent, including incredible women who are training to become the next Maestros for the Bacardi brands.

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