Bacardi CMO Ned Duggan Named World’s Most Maverick Marketer in Rebel 50 Public Vote
The CMO has been hailed by readers of The Drum for challenging category complacency and standing up for purity and integrity as he educates tequila drinkers and takes aim at competitors.
Oct 7, 2025 10:00 AM ET
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Originally published on The Drum
By The Drum Team, Editorial
After launching the list at The Drum Live, we then invited attendees as well as our global readership to have their say on who should be named The Rebel 50’s most rebellious marketer.
The results are in and we can reveal now that Ned Duggan has come out top.
Duggan has weaponized censorship with the Bacardi brand’s ‘100% Additive-Free Tequila’ campaign, turning regulatory restrictions into a creative statement.
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