KeyBank's Community Investment

In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank accounts or access to credit, and Key recognizes this important segment of the population as the “underserved.” Unfortunately, many underserved individuals turn to payday lenders or check cashing stores as a source of banking and receive no help establishing a credit history, breaking the cycle of debt, or establishing savings.

Since launching KeyBank Plus in 2004, Key has been a leader in responsible innovation for the underserved. KeyBank Plus is a unique combination of solutions which goes beyond “traditional” banking, creates economic stability and wealth-building, and offers reasonably priced products with features that ensure responsible use. For its approach to the underserved, Key has been recognized as an industry leader by the Center for Financial Services Innovation (CFSI), the National Community Reinvestment Coalition (NCRC), the Federal Reserve, the U.S. House Finance Committee, and the Federal Deposit Insurance Corporation (FDIC).

 

Videos from this campaign

Person shown harvesting tomatoes in a garden.
gift ceremony
Great Day Colorado and KeyBank team members shown on Fox 31.
KeyBank Neighbors Make The Difference.
KeyBank: Neighbors Make the difference. Illustration of a woman holding a paintbrush.
Group of employees
Group of employees

Content from this campaign

Innovation & Technology

KeyBank Offers Free Tax Return Prep in Nine Metro Areas on February 6
On February 6, 2016, KeyBank will partner with nonprofit organizations in nine metropolitan areas across the United States to host its eleventh annual Super Refund Saturday—a one-day event during which KeyBank employees provide free, individual federal income tax preparation sessions to local low- and moderate-income wage earners, helping them determine their eligibility and apply for the Earned Income Tax Credit (EITC).

Innovation & Technology

Strong Families Fund to Finance Decade-long Pilot Pairing Affordable Housing, Intensive Social Services Coordination for Low-Income Families
A number of banks and philanthropic partners, led by The Kresge Foundation, the Robert Wood Johnson Foundation, KeyBank and Goldman Sachs, have committed more than $70 million to launch the Strong Families Fund, the largest pilot pay-for-performance project to finance social services coordination and quality, affordable housing for low-income families.

Innovation & Technology

KeyBank Offers Free Tax Return Prep in 10 Metro Areas on February 7

Innovation & Technology

KeyBank Leads the Way in Serving the Underserved
KeyBank Logo

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