Environment: Building a More Sustainable Future

For Bacardi, environmental sustainability is good business – an approach that dates to the very beginning of the company more than 158 years ago. When Bacardi founder Don Facundo Bacardí Massó started his business in 1862, he accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our environmental sustainability commitment has grown over seven generations and our vision is to be the world's most environmentally responsible spirits company. Our focus areas for building a more sustainable future include water, climate change, and waste. As the first global spirits company to pledge against single-use plastic straws in March 2016, we continue our efforts to find more ways to remove non-essential, non-recyclable single-use plastic waste and are currently reviewing opportunities across our supply chain.

Click here to learn more about Bacardi environmental sustainability initiatives.

Join the conversation on Twitter: @BacardiLimited #BacardiSpirit #thefuturedoesntsuck

Videos from this campaign

Content from this campaign

Responsible Business & Employee Engagement

6 Things Brands Should Consider on Sustainability
Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion on how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.

Environment

ANGEL'S ENVY® Calls on Fans to Help Meet Increased Goal of Planting 30,000 White Oak Trees Through 6th Annual "Toast the Trees" Initiative
ANGEL'S ENVY® announced its goal of planting 30,000 new white oak trees through its annual "Toast the Trees" initiative, hosted in honor of National Bourbon Heritage Month each September.

Responsible Production & Consumption

How Brands From Bacardi to Salesforce Are Tackling Event Food Waste
If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single-use plastic straws at all of its events.

Awards, Ratings & Rankings

Bacardi Canada Recognized for Environmental Commitment

Responsible Production & Consumption

Celebrate National Tequila Day by Learning How the Industry Is Becoming Sustainable
Plant-based resources often seem infinite until they are suddenly depleted, and because tequila comes from the agave plant - specifically the blue agave - it’s imperative to keep stocks maintained to ensure plentiful supply in the future. But part of maintaining these crops means being mindful of other components of sustainability: energy use, repurposing, and waste. For Patrón Tequila, this means overhauling their existing systems to be more environmentally friendly.

Responsible Production & Consumption

Meghalaya: How Bacardi NH7 Weekender Was a Success Story in Sustainability
Each year, Bacardi NH7 Weekender draws in music lovers with a stellar line-up featuring top musicians, both Indian and international. For each edition, the flagship event is staged in Pune, and several other cities play host as well. Of all, the show in Meghalaya is especially unique. From an architectural point of view, it is a great example of sustainability. Here’s a look at how it made a statement last year.

Responsible Production & Consumption

Future Facing Brands with Ned Duggan of Bacardi Rum
Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.

Responsible Production & Consumption

Tequila Neat, Hold the Waste: A Look at One Distiller’s Zero Waste Efforts
Since its inception, Tequila Cazadores, which is known for using only blue agave, has always kept sustainability as a top priority. Today, the distillery houses a biomass boiler, making it 100 percent biomass fueled—60 percent of the biofuel is used to produce the tequila and comes from spent agave fibers, which equates to about 11,000 tons a year. The other 40 percent comprises roughly 8,000 tons of carbon-neutral, renewable fuel sources like clean waste wood, biomass briquettes, sawdust, coconut shells and tree cuttings.

Awards, Ratings & Rankings

Bacardi Limited Announces 5th Annual Good Spirited Awards for Employee-Led Global Environmental Sustainability Programs
In continuation of its ongoing sustainability efforts, Bacardi Limited is proud to announce the recipients of its 5th annual Bacardi Limited Good Spirited Awards. Launched in 2014, the awards recognize the employees, teams and facilities across the company’s’s global network that developed the best environmental programs across five different categories: Production Facility, Brand Innovation, Sustainable Office, Green Champions or Partnerships.

Environment

ANGEL'S ENVY® Supports the Future of Bourbon Through White Oak Preservation
ANGEL'S ENVY, the Louisville-based craft distiller that produces small batch, hand-finished whiskeys, wants to help ensure that forests of oak trees will stand tall for future generations.

This month, the team took to Daniel Boone National Forest to begin planting 20,724 trees – a commitment generated last September during National Bourbon Month as part of the brand’s annual Toast the Trees campaign.
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