Changing the Game: The Sports and Entertainment Sector Embraces the SDGs

AEG Special Series

The U.N. Sustainable Development Goals (SDGs) serve as an action agenda for solving some of the world’s most pressing social, environmental and economic challenges by 2030. Also known as the Global Goals, the framework explicitly calls on business to play an active role—and sports and entertainment companies bring a unique set of core competencies and decision-making power to bear. The big games, festivals and other live events they manage touch millions of people around the world. These events, and the venues they’re held in, produce environmental impact that can be mitigated in alignment with the SDGs. Even further, the potential of sports and entertainment districts to revitalize underused spaces and boost local economies opens the door for this sector to support sustainable and equitable development around the world. In this series sponsored by AEG, we’ll explore how this sector can use science-based targets to reduce negative impact in accordance with the SDGs, as well as boost positive impact by engaging with communities.

Content from this campaign

Health & Healthcare

What Do Health and Safety Ratings Mean for Sports and Entertainment? Arena Helps Us Find Out
Since it opened nearly a quarter century ago, AEG’s Arena has been one of world’s leading multi-purpose indoor venues for sports and entertainment.


Cultural Changemakers Have a Powerful Role in Promoting Climate Action
With popular bands embarking on months-long tours and sports teams traversing to away games dozens of times each season, sustainability may not first come to mind when thinking about the events and entertainment industry.

Sustainable Development Goals

AEG Breathes '15-Minute City' To Life With London's The O2
As cities from Addis Ababa to Zagreb celebrate and reflect on the United Nations' World Cities Day, the concept of a community having all of its necessities within a 15-minute walking or biking radius is captivating cities all around the world, and for good reason.

Sustainable Development Goals

Companies, Communities Come Together To Rethink Blighted Spaces For An Equitable Future
Vacant and underused spaces tear holes in cities around the world. When large swaths of neighborhoods are left to decay, residents who can, move away—and what is left are urban deserts void of opportunities reenforcing a cycle of poverty for many.


Now Is the Time To Address Climate Change, Says This Executive
The gravity of moments can be hard to judge during their passing, but there is no denying the significant impact that the courageous teenage climate activist, Greta Thunburg, has already had on the world.


Context-Based Targets Bring a Scientific Approach to Water Management
More than 600 companies are taking science-based climate action, and 232 have climate goals approved by the Science-Based Targets initiative (SBTi).


Clean Power in Sports: What Fuels Your Game?
Professional sports leagues are in the unique position of communicating with fans of all ages.

Responsible Production & Consumption

SDGs in Action: Companies Step Up to Minimize Single-Use Plastic
If you follow the sustainability media, you’ve likely heard a lot more about plastic straws over the past two years.

Sustainable Development Goals

What Science-Based Targets Mean for the Sports and Entertainment Sector
Today, the sports and entertainment industry has become an even more powerful voice on climate change and sustainability. This shift aligns well with the rest of the global business community, which has coalesced around a single, widely-accepted source for guidance on global climate issues, the Intergovernmental Panel on Climate Change (IPCC). Perhaps even more importantly, the United Nations Sustainable Development Goals (SDGs) provide businesses with a universal language for focusing public conversations on the world’s most important challenges.
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