Not All Carbon Credits are Created Equal

In the last decade, the markets for carbon offsets have grown tremendously in scope breadth and rigor. Meanwhile, impacts of global warming — from stronger, wetter storms to higher temperatures — become ever more present in the day-to-day lives of normal people. This is a call to action. Buying voluntary offsets can and should be a regular part of the casual environmentalist’s lifestyle, just like recycling or carpooling. In this series sponsored by Cool Effect, we’ll explore the voluntary carbon market, how to participate and why now is the time for action.

Videos from this campaign

Content from this campaign


FLIR Technology: ‘New’ Technology Shines a Camera on Greenhouse Gas Emissions
Seeing is often believing when it comes to addressing the impacts of climate change. As the effects of global warming become more noticeable, scientists tell us, public opinion has been shifting toward the importance of addressing climate change. While graphs and statistics make for good discussions, it’s often the “eyeball impact” that drives home the point that the earth’s atmosphere is being altered by the amount of carbon emissions we release.

Philanthropy & Cause Initiatives

Proyecto Mirador: Transforming Poor Communities Through Innovative Funding
In the highlands of Honduras, where tourism and coffee production drive the country’s economic engine, a social revolution is taking place.

Responsible Production & Consumption

Deconstructing Your Carbon Footprint: Save Your Sanity, Be the Change (Even If It’s Just a Little Bit)
I saw that look. You read the title of this article and rolled your eyes. Maybe you didn’t mean to, it’s just a physical manifestation of cognitive overload. We’re all tired of feeling mostly powerless in the face of global forces, both human and environmental. Wishing, for a just a second, that it will all just go away, is certainly understandable.


March for Science: Why Carbon Offsets are Good Science
Science has been around since the beginning of human civilization. It was the engine behind Aristotle’s ambitious effort to fly and even earlier than that, it helped the Babylonians fashion an understanding of time and their universe.

Events, Media & Communications

Bringing “Truth to Power” on Climate Change Through Partnerships

Supply Chain & the Circular Economy

LIVARI: How 3 Women are Leading the New Sustainable Fashion Movement
How many pairs of jeans do you own? How many t-shirts? How many pairs of shoes? A $3 trillion dollar industry employing roughly 60 million people, the fashion industry accounts for 2 percent of the world’s GDP and supports many adjacent industries, including agriculture, petroleum, mining and construction. It’s also an industry that historically hasn’t been very earth friendly. Boston Consulting Group estimates that the fashion industry is the fifth most polluting industry in the world. LIVARI, a new zero-waste, women-led, women-designed label has entered the fashion scene and is looking to change this one tonne of carbon pollution at a time.


How Individuals Move the Needle by Buying on Voluntary Carbon Markets
Global carbon dioxide emissions are projected to reach record highs in 2017 and again in 2018, according to estimates by the Global Carbon Project. This comes after a three-year period where emissions remained flat, which many scientists had hoped signaled a peak in climate warming emissions.


Carbon Offsets Help Salesforce Go Net Zero 33 Years Early
In 1998, when Hurricane Mitch devastated Honduras, Dee and Richard Lawrence, along with their daughter Skye, headed south, to help with the country’s recovery efforts and wound up starting a cookstove project that greatly reduces carbon pollution. Eighteen years later, the Lawrences founded Cool Effect to fund carbon-reducing projects around the world.

Events, Media & Communications

Today: A Giving Tuesday Chat With Cool Effect at #CarbonCantHide!
Join Cool Effect, March for Science, The Redford Center, and TriplePundit at #CarbonCantHide on “Giving Tuesday” – today, November 28th at 9am PT / Noon ET – to discuss ways that individuals and organizations can fight climate change and “give back” to Mother Earth!


Cool Effect Rolls Out Its Holiday Gift Packs
With Thanksgiving, Christmas and Hanukkah just around the corner, crowdfunding platform Cool Effect is rolling out a new set of holiday gift packs for the eco-conscious consumer. The six innovative concepts aren’t just designed to make gift-buyers feel good about their choices, though. They send that all-important message to recipients that Mother Earth should be on all of their gift lists as well. Oh, and it doesn’t hurt that all gifts purchased with Cool Effect are tax-deductible!
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