Lead on Purpose: How Values Drive Business in Uncertain Times

Lead on Purpose: How Values Drive Business in Uncertain Times

2020 was a turning point for many Americans. Now more than ever, consumers look to businesses to have a positive impact on society. In fact, 60 percent of consumers express a greater “willingness to buy” from companies that champion purpose through environmental, social and governance (ESG) initiatives.

In this series sponsored by Mars, a family-owned, principles-led business that believes the world we want tomorrow starts with how we do business today, we'll take a closer look at what it means to truly embed purpose into every aspect of a business — and how this type of values-driven leadership enables the private sector to step up and meet the urgency of the current moment. (Image credit: Вадим Пастух/Adobe Stock)

Content from this campaign

The Challenge of Plastic and Achieving Sustainable Packaging
There’s no shortage of data and stories pointing to the impacts that single-use plastics have on the planet. No one entity can take on this challenge alone, so partnerships will be instrumental in shifting society away from excessive packaging and closer to a circular economy. One such partnership is the U.S. Plastics Pact, a...
May 6, 2022 11:00 AM ET
A Purpose-Driven Culture Built on Putting People First
Organizations often talk about the importance of company culture, but what does a healthy company culture actually look like? More significantly, how can leaders ensure their company culture is truly making an impact on their people while also benefiting their industries and society at large? Over the last few years, leaders have been called upon to address the evolving effects of the...
Apr 29, 2022 9:00 AM ET
Pet Homelessness Shouldn't Be Happening: Here's How Companies and Individuals Can Help
Despite Americans’ overall affection for pets, the reality is that at any given time nearly 48 million cats and dogs don’t have a home in the U.S. For years, workers and volunteers at animal shelters have faced an uphill battle as they selflessly combat pet homelessness. At the forefront of this massive challenge is Dr. Ellen Jefferson, an animal welfare advocate, longtime pet shelter...
Apr 6, 2022 10:30 AM ET
How Virtual Volunteering Keeps Businesses Engaged With Nonprofits During the Pandemic
When My Block, My Hood, My City (M3) faced the challenges of lockdown early in the pandemic, the Chicago nonprofit had to pivot from its regular in-person activities. M3 is known for bringing together hundreds of volunteers to make tangible differences in marginalized communities. Social distancing is not exactly conducive to that work...
Sep 2, 2021 9:30 AM ET
How Mars Used Technology to Center Purpose During the Pandemic
Mars operates under its purpose statement, “The world we want tomorrow starts with how we do business today.” In 2020, the company’s bold ambitions were put to the test as the world was faced with an unprecedented level of uncertainty and change.  At the onset, Mars prioritized keeping its global employees, who it calls associates, safe and healthy – both physically and mentally –...
Jul 2, 2021 9:30 AM ET