Thanks to a unique partnership with the Arlington Southwest Little League through CBS EcoMedia’s WellnessAd program, Chevrolet is supplying brand-new uniforms and athletic equipment for more than 2,000 youth athlete players enrolled with the Arlington Southwest Little League.

Kia Motors America (KMA), one of the fastest-growing car companies in the U.S., is bringing its “Books on Wheels” program to Southern California. Teaming up with nonprofit social enterprise First Book and CBS EcoMedia’s EducationAd program, Kia volunteers will distribute 40,000 books to area educators and teachers.

The initial activities involving the first four projects financed by the Costa Crociere Foundation that focus on social solidarity and marine environmental protection initiatives have now gotten underway. Approximately Euro 600,000 has been allocated to the non-profit organizations whose projects were selected by the Foundation to develop activities to raise awareness about marine waste and training programs for more than 1,500 needy young people.