Sustainable Brands® kicks off its pan-European conference SB’17 Copenhagen today at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark. Over 350 business executives from 25+ countries are convening today to continue the conversation on Redefining the Good Life, or how business can meet evolving consumer demands and continue to deliver value for their customers.

As consumers continue to lose trust in business*, companies are being held to higher standards for disclosing the ingredients in their products. Building on its legacy and leadership in ingredient transparency, SC Johnson will come together with a panel of experts from Harvard University, GlobeScan, Marks and Spencer plc and Edie.net for an interactive discussion on the opportunities and challenges for transparency and how it affects consumer trust.

As consumers spend more time on their phones, many organizations have begun brainstorming ways to engage them to do good on these compact, yet powerful machines. UNICEF tapped into the “always connected” stigma and created the wildly successful Tap Project app, which garnered over 2.6 million users and raised $1.6 million for kids in need of safe drinking water. More recently, one brand has come up with an even simpler ask in order to harness the power of smartphones and conscious consumers to support a cause.

AEG’s StubHub Center Foundation and the LA Galaxy Foundation hosted the 11th annual Treats-n-Suites Halloween Bash last week at StubHub Center in Carson, Calif. The sold-out event welcomed 3,000 guests, including children ages 2-11 and their families, for a series of Halloween-themed activities including trick-or-treating, arts and crafts, a costume parade and contest, hay rides, face painting, as well as the Wildlife Learning Center's Wildlife Safari Meet and Greet with a series of wild and exotic animals.

October is #SubaruLovesPets Month, and to celebrate Subaru retailers are partnering with animal organizations in their communities to collect and donate pet supplies. Basic pet supplies help keep shelter animals happy and healthy, increasing their chances of finding a safe and loving home.

Carnival Foundation, the charitable arm of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, held its second Relay For Life fundraiser Friday, Oct. 13, 2017, for American Cancer Society.

The complex and fragmented agribusiness sector has been resistant to legislation surrounding greenhouse gas emissions and other climate change regulations. Cargill, one of the largest agribusiness companies and the largest privately held company in the U.S., has the ability to become a significant driver of the climate change conversation and set new industry standards.

The Major League Baseball Players Trust announced it will be hosting a pair of events in Dallas, TX on Wednesday, November 29 to help provide housing for Houston flood victims and raise funds and awareness for those suffering in the wake of natural disasters in California, the Caribbean, Florida, Mexico and Texas.

Wells Fargo volunteer George Baskerville devotes hundreds of hours every year to bring baseball to kids with disabilities. “I wouldn’t trade this for anything,” said Baskerville of his work with The Miracle® League of Richmond, which has grown from about 40 participants in its first year to more than 110 today.