Greensboro, North Carolina Joins eBay’s Retail Revival

The third partnership of its kind in the U.S., Retail Revival Greensboro is a 12-month program for local small business owners looking to leverage eBay’s global marketplace to reach new customers around the world.

How IoT Could be Sustainability's Secret Ingredient

A new report by the World Economic Forum found that the value of keeping things “within” our economy, rather than letting items pass “through” our economy could unlock a global growth potential of $4.5 trillion and also address the global challenges we’re faced with today, ranging from resource depletion to climate change.

Viral Engagement Techniques Get Your Entire Workforce Fully Vested in Your Causes

We see it every single day. Both within our own company and those of our clients. The face of the workforce is changing. And so are the dynamics that motivate your employees to participate — or not — in corporate charitable giving programs.

ISTE and Discovery Education Launch New Partnership Offering Members Innovative and Engaging Digital Resources that Bring STEM to Life in the Classroom

The International Society for Technology and Education (ISTE) a global education organization with a bold vision that technology can transform teaching and learning, accelerate innovation, and solve tough problems in education, today announced a new partnership with Discovery Education. Through this collaboration, Discovery Education, the leading provider of digital curriculum resources, digital content, and professional development for K-12 classrooms, is offering all ISTE members access to its newest service, STEM Connect, at no-cost through July 31, 2019.

Viacom Partners with the “I Have A Dream” Foundation for MLK Service Day

Viacom’s Corporate Social Responsibility branch, also known as Viacommunity, recently partnered with the “I Have A Dream” Foundation to engage in a service opportunity in honor of Martin Luther King Jr. Day.

Viacom employees had the opportunity to lend their time to assembling care packages, which included: healthy snacks, supplies, and writing encouraging notes. Eugena Oh, CEO & President of the foundation opened the event by speaking about the mission of the foundation and the impact the Viacommunity has had on fostering its programs.

A Deeper Look at CECP's Year-End Investing in Society: People

Investing in Society, CECP’s recently launched and updated compendium of data, research, and case studies illustrates innovations in corporate efforts to solve the world’s most pressing problems. Divided into five sections – Priorities, Performance, People, Planet, and Policies – the collection of insights offers a far-reaching assessment of what leading companies are doing in each of the five focus areas.

In the People section, CECP asks, “How can large corporations maximize societal impact through employee engagement and purpose?"

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Brands Play It Safe With Super Bowl LIII

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.

5 Books That Every Leader Should Be Reading Now

The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.

Emerging Technologies Give Environmental, Health and Safety and Sustainability Leaders New Insights into Business Risk

Emerging technologies are rapidly changing how companies prevent pollution, keep employees safe and set sustainability goals, according to a report published today by the National Association for Environment, Health and Safety, and Sustainability (EHS&S) Management (NAEM).