Times Square – the heavily nicknamed Crossroads of the World, Center of the Universe, or Heart of the World (among others) – draws an estimated 50 million annual visitors; more than 300,000 pedestrians pass through daily. It is also home to a pair of towers where Viacom keeps offices.
This bustling pedestrian and entertainment center provides the perfect backdrop for an annual Times Square Takeover by Cycle for Survival, the movement to beat rare cancers that is led by Memorial Sloan Kettering Cancer Center (MSKCC).
Earlier this year, I joined the battle alongside 60 employees across 23 departments in Viacom’s New York, Hollywood, and Paramount Pictures offices by participating in Cycle for Survival’s 11th year of rides.