Philanthropy

Las Vegas Sands announced it will donate two million medical masks and 20,000 protective suits to help health-care professionals, first responders and nonprofit organizations in the fight against the coronavirus pandemic.

Pfizer Inc. (NYSE: PFE) and The Pfizer Foundation today announced the commitment of $40 million in medical and charitable cash grants to help combat the global health effects of the COVID-19 pandemic in the U.S. and around the world.

Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.

The Catering Outfit and Sysco Foods have partnered to give laid-off restaurant workers groceries during the COVID-19 pandemic.

United Airlines has partnered with the City of Chicago to provide supplies for COVID-19 first responders and patients.

United Airlines is partnering with New York City to provide free round-trip flights for medical volunteers who want to help in the frontline fight against the COVID-19 crisis.

Alliant Energy is partnering with a team of Iowa State University students to manufacture and distribute face shields to medical professionals at hospitals in Iowa.

The New York Times Company and Verizon today joined forces to offer all students and teachers in high schools within the U.S. free digital access to NYTimes.com.

With “stay at home” and “shelter in place” orders increasing across the U.S. due to the continued spread of coronavirus, small businesses and their employees are particularly vulnerable today. Now, we’re seeing major brands step up to help smaller businesses get by, because after all, we’re all in this together.

As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.