Philanthropy

Welcoming GRI’s New Governance Body Members for 2018

The multi-stakeholder nature and global representation of GRI's governance bodies is one of the key factors in the organization's success. We welcome new members at the start of 2018 in out Board of Directors, Global Sustainability Standards Board, Stakeholder Council and Independent Appointments Committee.

Corporate Responsibility

WBCSD Sustain Newsletter | Our New CEO Guide and Your Last Chance for Factor10

To fulfil the ambitions of the Paris Agreement we need a much wider view of the economy, one which incorporates environmental, social and governance-related factors and rewards companies that do so. To help CEOs to achieve this, we have published the CEO Guide to climate-related financial disclosures. T

Research & Reports

Bechtel Build 100 Blog | Summary of the 2017 Bechtel Sustainability Report

Bechtel summarizes their 2017 Sustainability Report.

Research & Reports

Consumers Want Brands to Put a Stake in the Ground on Issues That Matter

More than ever before, consumers want brands to put a stake in the ground. It is not simply about reacting to today’s news cycle, but rather knowing where you stand and standing strong when issues arise.

As traditional corporate philanthropy efforts have ceased to capture the love and loyalty of consumers, it is time to rethink old models of CSR and consider how your brand’s purpose can translate to more meaningful and culturally relevant efforts that excite and engage consumers.

Research & Reports

Define Your North Star: Brand Purpose Beyond Products

The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.

As capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason for being and the unmet human needs that it can uniquely fulfill in the marketplace and the world. Revealing this harmonic is the key to defining your north star.

Research & Reports

Start with Empathy: Design a Brand with People at the Center

To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.

A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.

Research & Reports

VIDEO | Aflac Releases Its 2017 Survey on Corporate Social Responsibility

Last week, Aflac Chief Brand and Communications Officer Catherine Blades, and Reputation Institution Chief Research Officer Stephen Hahn Griffiths, discussed the findings of Aflac’s 2017 Survey on Corporate Social Responsibility with 31 television and radio stations across the country. This annual, scientific survey collects the thoughts and expectations of 1,000 consumers and investors regarding business ethics and responsibility.

Research & Reports

Wendy's | Investing in Quality and Making Progress on Animal Antibiotics

We’ve just published a year-end recap of our corporate responsibility efforts at Wendy’s. Having now done this twice, it’s fair to say this is a practice we will follow on at least an annual basis. It was a busy year with encouraging progress on several fronts, and we spent a lot of time working on sustainable food issues related to the livestock in our supply chain.

Research & Reports

The Wendy's Company Reports on 2017 Corporate Social Responsibility Progress

Today, The Wendy's Company released its annual update on the strides made to further Wendy's® Corporate Social Responsibility (CSR) initiatives related to its Food, Family and Community strategy.

Corporate Responsibility

More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

Latest Campaigns

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

2025 Sustainability Report

Chemours released its 2025 Sustainability Report highlighting progress across responsible manufacturing, climate action, safety, supply chain...

Drive for MPC

At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

PSEG People & Communities

PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...

Wesco Cares

Life-changing events can happen to any of us, often when we least expect them. Employees in need can turn to the Wesco Cares. Its mission is to be an...

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

Opportunity for All

At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...

AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...