Corporate Responsibility

United Airlines has partnered with the City of Chicago to provide supplies for COVID-19 first responders and patients.

The New York Times Company and Verizon today joined forces to offer all students and teachers in high schools within the U.S. free digital access to NYTimes.com.

Communication and transparency are important right now. It is useful to share perspectives and information.

Following a period of rising household energy prices and supply security concerns, leaders in Australia’s energy industry have committed to working together under a world-first initiative called the Energy Charter to unite Australia’s energy industry to improve customer outcomes.

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A health emergency such as the one we are experiencing will surely leave us with a different world from the one we know, which will strip away what is accessory (as crises usually do) and offer us an environment with new opportunities to innovate, improve and work to impact society in a positive way.

With “stay at home” and “shelter in place” orders increasing across the U.S. due to the continued spread of coronavirus, small businesses and their employees are particularly vulnerable today. Now, we’re seeing major brands step up to help smaller businesses get by, because after all, we’re all in this together.

Here, we’ve rounded up examples of how companies are changing their business operations to provide products and services to help during this growing crisis.

As a result of the coronavirus pandemic, brick-and-mortar retailers are closing their physical doors, and economic data shows that half have only enough cash to survive for 27 days without new money coming in.

As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.