Hurricane Harvey made landfall a week ago but the damage it leaves behind will not dissipate so quickly. The storm is a one-in-1,000 year rain event, dumping 24.5 trillion gallons of rain and displacing countless individuals in its wake. As relief workers begin to grapple with the scale of the disaster, the cry for help is urgent and widespread. This call extends to companies who are stepping up by providing money, in-kind donations and solutions. Although the list of companies providing support is extensive, with major companies like Walmart, Verizon and Amazon pledging large cash donations, here, we have highlighted a few unique activations.
Subaru of America, Inc. announced today its donation of $100,000 to support those affected by Hurricane Harvey in Texas and Louisiana, through its ongoing support of the American Red Cross. As a platinum member of the American Red Cross Ready 365 Giving Program, Subaru already contributes $100,000 annually to support Red Cross’ proactive response to disaster relief efforts.