How Ambitious Sustainable Projects Drove More Than $900 Million of New Revenue for HP Which Has Set Targets to Reduce Plastic Waste

How Ambitious Sustainable Projects Drove More Than $900 Million of New Revenue for HP Which Has Set Targets to Reduce Plastic Waste

Company aims to increase recycled plastic in its personal systems and print hardware and supplies to 30 per cent by 2025
George Brasher, HP UK MD with the HP Tango printer made of 30% recycled plastics ( HP ) [Image courtesy of Evening Standard]

George Brasher, HP UK MD with the HP Tango printer made of 30% recycled plastics ( HP ) [Image courtesy of Evening Standard]

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#Sustainable impact projects drove more than $900 million of new revenue last year for @HP. http://bit.ly/2YcI38u via @standardnews by Sian Bayley
Wednesday, August 7, 2019 - 10:25am

CAMPAIGN: HP, Inc. | Planet

CONTENT: Article

By Sian Bayley

Reducing plastic waste is beneficial to business, according to the managing director of tech company, HP.

And the company claim sustainable impact projects drove more than $900 million of new revenue last year.

George Brasher, managing director HP UK and Ireland said: “If you’ve got customers that demand it and employees that demand it, it’s going to happen […] if customers are willing to reward us or any other company with business, I can tell you businesses will go towards it.

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