Duckprints in the Community

Companies have a responsibility to make the areas in which we live and work better places. Learn more about how we give back to our communities, including how Aflac’s James Mailman was named one of the 2015 Heroes of the Fortune 500 for his support in the fight against childhood cancer.

Videos from Client

Content from this campaign

Awards, Ratings & Rankings

Aflac Awarded Gold at REGGIE Awards in Brand Purpose category
On May 15 in Orlando, Florida, Aflac took home a Gold REGGIE Award from the Association of National Advertisers in the ANA Center for Brand Purpose category. The award entry focused on their childhood cancer campaign initiatives in 2018, largely supported by My Special Aflac Duck®. Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018 across more than 20 categories.

Philanthropy & Cause Initiatives

Aflac Remains Committed To Columbia As A Business Hub And A Community
Building on more than 20 years of ongoing support for The Aflac Cancer and Blood Disorders Center at Children's Healthcare of Atlanta, Aflac helps underwrite treatment for children, funds essential research, contributes to more than 50 children's hospitals nationwide, and supports child-life programs to improve quality of life and help children cope with their illness. Among its South Carolina efforts, the company sponsors a wing at Prisma Health Children’s Hospital-Midlands.

Media & Communications

More Than a Quack: The Story Behind Aflac’s Big Heart
You probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot. As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer.

Events, Media & Communications

My Special Aflac Duck® Joins University of Georgia in Raising $1.1 Million for Children's Healthcare of Atlanta
Congratulations to our friends at the University of Georgia​ who participated in the Children's Miracle Network Hospitals​ Dance Marathon​. Not only did they celebrate with Miracle families, dance and participate in team building activities, but they also raised more than $1.1 million for Children's Healthcare of Atlanta​! Great work and thank you for letting My Special Aflac Duck​® join in on the fun!

Social Impact & Volunteering

Aflac Agent Nick Wagner on Living with a Sense of Purpose
Giving back to the community is important to Nick Wagner, who's been an Aflac independent sales agent for 18 years. Working at Aflac gives Nick the flexibility he needs to ensure that he's giving back how and when he wants. "Aflac gives me the opportunity to help people and make a lifestyle out of doing that." says Nick, "It's one thing to give money to a cause, and it's another thing to become a part of the cause. When there's a need in the community, I can take time away from what I'm doing with Aflac to go volunteer my time."

Philanthropy & Cause Initiatives

Child Patient Alexandra Raises $150 for Aflac Cancer Center
Alexandra is not only a brave patient—she's also a stellar saleswoman. The 10-year-old sold gum at $0.25 per piece and raised a whopping $150 for the Aflac Cancer Center! Yesterday, she handed over her check as staff came to cheer and support her, just as they have throughout her brain tumor battle. Thank you, Alexandra!

Philanthropy & Cause Initiatives

Hall of Fame Quarterback Steve Young Teams up With Aflac for Children’s Hospitals Week
Special thanks to Hall of Fame Quarterback Steve Young, who joined the Aflac Duck at Children's Miracle Network Hospitals Children’s Hospitals Week in Orlando, Florida, to raise awareness for children’s hospitals and celebrate My Special Aflac Duck®, a robot designed to help children cope with cancer. Steve has been a major supporter of Children’s Miracle Network Hospitals for more than 30 years.

Philanthropy & Cause Initiatives

How an Insurance Company Made Childhood Cancer Its Philanthropic Focus
Each year, more than 15,000 kids are diagnosed with cancer in the U.S. The average length of treatment is 1,000 days, many of which are spent in a hospital, enduring painful treatments in an unfamiliar setting. During this difficult period, children often struggle to voice how they're feeling — emotionally and physically. But thanks to a fuzzy, interactive friend, sharing those feelings is a little easier with the "My Special Aflac Duck" (MSAD). Part of Aflac’s ongoing Aflac Childhood Cancer Campaign and developed by Sproutel, the duck is a smart robotic companion that features naturalistic movements and interactive technology to help comfort children with cancer.

Philanthropy & Cause Initiatives

My Special Aflac Duck® Testimonial: Dr. William Slayton
his is what health care professionals are saying about My Special Aflac Duck™: “These ducks are a wonderful way to help ease the minds of our youngest patients who are going through therapy. The ducks are programmed to communicate emotion. Through playing with the duck, children can communicate what they are thinking and what their needs are at any given moment. What a terrific tool and wonderful toy to help us better care for our children!" - Dr. William Slayton, Division Chief of Pediatric Hematology/Oncology at UF Health Shands Children's Hospital at the University of Florida.

Philanthropy & Cause Initiatives

My Special Aflac Duck® Testimonial: Child Life Specialist Bethany Fisackerly
This is what health care professionals are saying about My Special Aflac Duck™: "The Aflac ducks are a game-changer, and honestly have made me fall in love with Child Life all over again. It reinforces to me the value of play, and the importance of empowering children to retain control over their environments. As of today, we have distributed 33 ducks (with another dozen or so slated to go out this week), and they have been universally adored across the ages.” - Child Life Specialist Bethany Fisackerly, MS, CCLS; Child Life Specialist: Hematology/Oncology, Rheumatology, Bone Marrow Transplant

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